1.What Is Unique About The LGBT Community?
Lesbians,Gay, Bisexual, and Transgender (LGBT) is a community that faces anumber of different problems in the society. These issues involvedepression, attempted suicide, and contraction of STD’s. This isproven by some attendees from the Southern New Hampshire University.The rise in request for information on issues related to depression,suicide and even STD’s plays a significant role in this instance.The idea deals with the fact that there is knowledge gathered andfocused towards helping this group of people despite having thembeing very shy to air out their views. The target population can bedivided into various groups depending on their situation. Thetransgender group is somewhat different from the variation of theirphysically genetic makeup is distinct from the rest of the group.That makes this group of people at more risk as compared to any othergroup in the presence of trauma or depression (Kotler& Stevens 2008).
2.Examine The Current Marketing Strategies.
Thecurrent marketing strategies seem to have a problem in fulfillinggoals needed by this particular group. That is evident from the lowimpact of the university health center despite very influentialfactors that could help with the issue. The low impact originatesfrom the way the universities ways of carrying about a number offactors. The health care representative’s air out there views willincrease the health care impact if they concentrated more on themeans through which health centers will improve accessibility tothese particular group. It can be seen from the LGBT expression in ananonymous fashion. This group of people advocates for information ondepression, suicide and STD’s but none of them has done it inperson. The current outreach methods are failing because on residingto less expensive means that cannot address every sector of thesociety (Johns et al. 2013).
3.Strategies to Increase Outreach To the LGBT Community
Thestrategies focused on outreach to the LGBT community will help in theprocess of reduction in cases related to depressing, suicide and evenSTD’s. These particular case needs to have focused on giving theseindividuals the ability to come out to the light and issue out thereviews. The first marketing strategy is to be able to develop a way ofidentifying the target population since they are often not willing tocome out in person. This is the organization of various conferencesthat will have LGBT members as head and address some issues affectingthem. The process will bring cohesion and prove better than thecurrent strategies. The reason comes out from the fact that theprocess of expression between these members will be a littlecomfortable than to talk to people who are not from the LGBTcommunity. Afterward, they can then come out in the form ofrepresentatives and issue out their points of views beforeidentification as a group. Different members of the community shouldalso be educated to be able to help in investing in this marketingstrategy (Ferrell & Hartline 2014).
4.Ethical Implications of Your Suggestions
Thissuggestion approaches the issue from every ethical angle since itconsideration. This is because it is focused on bringing aboutacceptance and improving the relationship between different membersif the society. The LGBT community is given a voice that will help inboosting their self-esteem which may act as a means of improving thelevels of reaching out and reducing the rates of depression, suicidesand contracting STD’s. Having meeting and forums composed of onlypeople from the LGBT community will help with respecting thoseseeking anonymity and at the same time get dramatic help. To dealwith this situation in the best way possible will include having eachand every person in the society and not the particular population soas to address the fright of coming out in the open. It is, therefore,unethical to pinpoint the marketing towards this group since it willdisrupt the process of the comfort of expression (Mitchell et al.2016).
Kotler,P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketingfor health care organizations: Building acustomer-driven healthsystem. San Francisco, CA: Jossey-Bass. ISBN: 978-0-7879-8496
Ferrell,O. C., & Hartline, M. D. (2014). Marketing Strategy Text andCases. South-Western Cengage Learning. In Libraryof Congress Control.
Johns,M. M., Pingel, E. S., Youatt, E. J., Soler, J. H., McClelland, S. I.,& Bauermeister, J. A. (2013). LGBT community, social networkcharacteristics, and smoking behaviors in young sexual minoritywomen. Americanjournal of community psychology, 52(1-2),141-154.
Mitchell,K. M., Lee, L., Green, A., & Skyes, J. (2016). The Gaps in HealthCare of the LGBT Community: Perspectives of Nursing Students andFaculty. Papers& Publications: Interdisciplinary Journal of UndergraduateResearch, 5(1),5.