TRAFFIC MANAGEMENT 6
TrafficManagement
Case1.1
1.Using the information presented in this chapter, what changes wouldyou suggest to Jim?
Fromthe case, it is evident that the organization only has 12 dispatchcenters in the United States, which serve the increasing number ofclients that have different requests (Coyle et al., 2006). In orderto serve the customers in a better way, there is a need for theorganization to increase the number of dispatch centers. An increasein the number of dispatch units will have an impact of serving thecustomers better since it will be feasible to focus on the requestsmade by clients and ensure improvement of quality of service, whichis needed by the customers. Since the company does not have room forfuture price reductions, there is the need for the company to exploreavenues which it can use to mitigate prices in the future. Forinstance, the entity can come up with policies that would encourageoffering discounts to clients in order to have an impact of reducingprices in the future. Alternatively, the company is not applying theinternet for transaction management thus, there is the need for theorganization to consider using the internet for in this area ofmanagement (Coyle et al., 2006). Such a move will be critical to thecompany because it will help it in mitigating the operations cost, aswell as increase operation efficiencies.
2.How would you suggest he present this scenario to the president ofHardee?
Inpresenting the scenario to the president of Hardee, Jim shouldconsider offering the changes as areas that the organization shouldfocus on during its plan for the future. Besides, Jim should presentthe situation to the president as a comparative report in relation toother carriers in the industry. The report needs to be presented byJim to the president in the form of recommendations, which can beacted upon by different stakeholders in the organization forinstance, directors and shareholders among other entities.
Case2-2
1.What are some arguments in favor of the federal government providingfinancial support to the U.S. airlines?
Thereare different arguments in favor of the federal government offeringfinancial support to the U.S. airlines. One of the arguments is thatthrough the federal government providing financial support to theindustry, it would be possible for the firms in the industry to offerquality services, which they may otherwise not be in a position toprovide in case they were to use their own resources. For example,through the funding, firms can be capable of improving security oftheir clients, which may be difficult without federal funding.Besides, through the government providing financial support, it wouldbe possible to make the firms offer valuable services since firmswould constantly compete against each other because they would haveresources to show aggressiveness.
2.What are the arguments against the federal government providingfinancial support to the U.S. airlines?
However,despite there being advantages for the involvement of the federalgovernment in providing financial support to the airlines, therewould be some demerits that may emanate from the move. One of thearguments against the involvement of the government in providingfinancial resources is that some firms in the industry may fail toearn profits, which may incapacitate them to operate, despite wastingpublic resources. In such a scenario, this can be considered wastageof public resources.
3.If federal financial assistance is provided, should the air carriersand/or flying public be expected to repay the government? If so, whatform of repayment would you suggest? Why?
Inorder to make firms operating in the industry accountable for theresources that the government provides, it is crucial to make surethat firms repay the government. This would ensure that the firmsoperating in the industry do not misuse the funds that they receivefrom the federal government. Thus, the funds provided by the federalgovernment as support would not end up being lost. The financialsupport provided by the government can be in the form of loans sothat the companies can repay back the interest to the governmentwithin certain duration. Such a move would ensure proper utilizationof resources.
Case3-1
1.Using the information in this chapter, how would you tell Jim toproceed?
Customersare an integral part of a business because it is due to theirrequests that a business succeeds in realizing its objective. Also,an entity cannot be in a position to operate without focusing on theneeds of customers. Therefore, clients are an important part ofbusiness and need to be respected as well as their decisions. Fromthe case, it is evident that the clients do not agree with theconcerns of Jim, which makes him draw an option of dropping some ofthe customers that do not move along with his decisions (Coyle etal., 2006). However, in order for Jim to proceed in the best waypossible, it would be crucial for him to have consultations withclients so as to come up with a decision that would put the interestsof the customers and those of the organization at a balance. I wouldconsider telling Jim to open a feedback center, where he would be ina position to have the input of customers in the decision makingprocess. Involving the clients in the process would be a criticalaspect because it would help Jim to consider the interests of theorganization, as well as those of customers instead of givingattention to his/organization’s objectives alone. It is through thefeedbacks that Jim would be capable of understanding the sentimentsof the customers and why they would desire to have a givenalternative. Indeed, through engaging the clients, it would bepossible for Jim and clients to reach a consensus rather than havinghis option and lose clients. Getting feedbacks from clients would bethe best option for Jim to consider. This is because the alternativewould ensure that any problems that exist are resolved through theagreement that would be reached when he engage the customers in thedecision making process.
References
Coyle,J.J., Bardi, J.E. & Novack, A.R. (2006). Transportation(with InfoTrac).New York: South-Western College Pub.
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