Thereis no doubt that today organizations are doing anything they can tomake technological breakthroughs in aviation, road, communication,and robotics industry. It would have seemed impossible that the worldwould have made these strides, but the 21stcentury has been marked as the digital era where technology dictateseverything that a person does. One notable company that has made itsmark in this industry is Google and it has developed so much, suchthat it is impossible to overlook its success. Despite fewshortcomings, Google has made great breakthroughs in technology,especially in self-driving automobile, robots, fiber, space elevatorand drones.
Asthe name suggests, these are automobiles, which have the ability todrive themselves. This has been made possible by advancement insensor technology. Over generations, technology has taken greatstrides and today computers can process a vast amount of data, andthis quality is being adopted in the automobile industry. Theapplication of this technology requires that cars have computers,which process google maps and data that are already input into theroad system(Wakabayashi, 2016).However, in a situation where there are obstacles, the vehicle candetect the object and either stop or evade. The goal of thistechnology is to have a driver less system in the car that does nothave steering wheels and pedals. This will put the passengers atpeace to know that they are not responsible for monitoring the car.However, this system has some challenges. Currently, the governmentrequires that automobiles have pedals and steer wheels to avoid massfall out of unemployment and other risks. This is a challenge to theideology of a driver less car. Moreover, Google has a challengeimplementing this technology into the market as it does not have anoperational market like other automobile service companies like Uber(Gomes,2014).Thus, it requires a lot of capital investment to have a functionaldistribution channel and industry (Wakabayashi, 2016).Moreover, there is a question of whether these cars will be able todetect track lines in case of fog, rain, and snow. These weatherscenarios can make it difficult for laser sensors to identifyobjects. Furthermore, it has been noted that Google cars usethree-dimensional maps yet not much of the roads have been mapped tothis degree. Also, roads are subject to change, and it is difficultfor a car that uses data to react to information that is not in itssystem(Gomes, 2014).Similarly, these cars’ laser have a problem differentiating apothole and shadows. Finally, there is a question of what the carwould do in an extreme situation that required quick decision makinglike two children who quickly showed up on the street. Does the carchose to evade and hit a post or hit the children to safeguardpassengers? Despite these challenges, Google can adopt various stepsto make the process of transition and the adoption of these carssmooth. For instance, it needs to convince its market that cars canbe trusted and this can be achieved by complying with the governmentregulation that cars should have wheels and pedals. With time peoplewill realize that the car can drive itself through personalexperience as a man is a curious being. Furthermore, to cut throughthe problem of having established a market, it can collaborate withautomobile industries and deliver its autonomous driving systems justlike it provides Android operating system software to phone industry(Wakabayashi, 2016).Moreover, to increase its computer responsiveness to maps, thereshould be a timely update of data. Furthermore, to differentiateshadows and potholes, the cars can adopt more sophisticated lasersensor which clearly detects the differences and respondsappropriately. At the societal level, this technology possessesvarious challenges and advantages. On the positive side, thistechnology can reduce the number of accidents that are human made asit does not sleep, talk or look aside while driving as a human does(Bailey, 2014).Despite agreeing with this statement, the question of moralimperative to replace humans with technology driven cars ismisguided. For instance, if the technology is implemented today inall parts of the world, there is a likelihood that it would be arecipe for political wars and strikes. Many people are currentlybeing employed as drivers, and this technology would render themjobless. Moreover, if it is assumed that the people smoothly acceptthe change without any issue, there would be an increase in idlepeople, which is even more dangerous to a government as thatincreases the rate of social immorality such as crimes, drugpeddling, and addiction, and prostitution among others. So, thequestion is that even better? The few employees and especiallymanagers will be tasked with the role of monitoring how informationis fed into their database to reflect the actual outlook on theground, thus replacing the role that drives physically did on theroads. Moreover, managers will also need to have to manage thetransaction, especially those are involved in chauffeur and taxiservices. This is because the payment methods will be online and therecords will be accessed in a single database. Thus, there is a needfor efficient integration of the company system with customers’accounts. Additionally, this technology is not security proof it canbe hacked and sabotage, an issue which poses a greater threat. Thus,it is important that its security keys and encryption systemregularly check and updated to keep out unwanted visitors. Moreover,if a large number of these cars are electric, there will be lessenvironmental pollution. Thus, to increase efficiency, sustainableand renewable energy should be utilized in these cars.
Thisis a drone-based delivery system that can be used to deliver goods toconsumers or in the case of emergencies. The aim of these machines isto provide quick services. The drones constitute 5 feet wingspan withfour driven propellers. They are light about 19 pounds and do notneed runways to land or take off. Moreover, they have an inbuiltsensor, GPS, radios and cameras these help the drone in its balanceand navigation(Garcia, Hermann, Bartels, Matamoros, Dick-Olson, & Guerra dePatino, 2011).Current project wing drones have a string, which is used to drop thepackages. Despite the progress that Google has made in this sector,there are questions of whether the project can be practical in manyareas of the globe. For instance, in USA, Germany, Britain and EUcountries such drone operations would be met with a lot of resistancedue to rise in terrorism. Furthermore, these instruments would beable to deliver small packages due to their sizes. Also, theirdelivery system of dropping packages would not be suitable forfragile and food substances, which highly makes the service industryof delivery. To correct some of these issues, Google can integrateProject Wing transport system with a ground one. This is after it hasdeveloped its drones to be able to carry large capacities. Thecommodities will then be offloaded in Google warehouses and thentransported to various destinations by a company van or truck. Thiswill cater for the delivery of fragile and large quantities. However,this technology can be life changing in scenarios where someoneneeded immediate delivery of medical services such as heart attackdrugs, insulin, and first aid kit. Moreover, they can be used inrelief areas and locate people who have been lost in the forest.Subsequently, they can be used to carry weapons and be utilized bymilitary or police to combat threats. To be effective, these dronesneed to be developed to fly in a stealth mode to avoid noisepollution. Nevertheless, drone accident can lead to death,destruction of property or forest fires. This is because it can fallon somebody or property or cause fire in a forest if it malfunctionedand fell. To avoid this, they should be well serviced and monitored.Moreover, drones are not hack-proof unscrupulous people can remotelytake control and use them for attacks. Thus, it is important thatthey have strong firewalls that are regularly updated. It will beappropriate for the manager to monitor security threats, payment, anddelivery systems as what was routinely done by a person would be leftin the hands of machines as the system will be integrated. However,before this technology is applied, the fear of terrorism and theprobability of the technology falling into the wrong hands should beweighed against its adoption to save lives in cases of relief,diabetes, and heart patients.
Googlehas developed various robot equipment. A robot is an object thatimitates or closely acts like a human being like it has a brain. Onethat has been on record is Atlas. This humanoid robot is advancedsuch that it can open doors, get up after falling, place objects on ashelf, and even keep balance while walking on snow. According toGoldman (2016), the robot was created to assist in cases of disastermanagement in places where there were nuclear incidents or not safefor humans to access. It carries its functions through theutilization of laser guides above that its joints are hydraulicallyoperated (Goldman,2016).The ideology of robots has been widely acknowledged and amazed peopleas it is an extension of what human brain can do. 150 years ago, itwould have been impossible to think that people could even make thestrides they have made today. The invention of Google robots has theimpact of increasing efficiency and standardization(Arimoto, Kawamura & Miyazaki, 1984).Moreover, to manufacturers, in the long run, it will be costeffective as it reduces operational cost as robots only needmaintenance and not payment. However, this poses some moralchallenges such as, would someone rather choose to trust a robot thatis human made because of its efficiency or qualified personnel inmedical cases? Is it ethical for a person to replace his/her bondwith a child with a robot? Is it safe to trust someone’s life inthe hand of a robot? Apart from ethical issues, this technology wouldface a lot of resistance from people as it would take many of theirlivelihoods. Robots have the capacity to perform duties that arecarried out by humans. This would pose a great social challenge asmany people would be retrenched, but to manufacturers and employers,it would be advantageous as it means more profit. Furthermore, Googlewould meet a lot of legal battles and challenges. Thus, before Googleimplements its robots, especially the ones that replace human labor,it should follow government regulations, and perhaps design mostlythose that are military oriented and capable of handling situations,which were complex such that advantages completely outweigh the costof their implementation and adoption. There would be a littleconflict if robots were to replace military personnel in battlefieldsthan in an organization manufacturing simple products. Also, Googleshould educate people on the importance on robots as there is so muchfear surrounding their introduction to the industry sector,especially among the working class that does manual jobs, which arelikely to be taken over by robots. Finally, to solve the question ofwhether they are safe to use as they can be hacked and used to causeharm or malfunction, Google can make sure that the users of robots ormanagers routinely monitors them and update information regularly toreflect daily commands. For instance, in combat missions, there is aneed for command centers to be able to update the information toreflect the desired outcome. This would previously have been done bycommunicating directly with field agents.
Thisis a service of Alphabet Inc. which provides people with cabletelevision and broadband internet services. This service was firstimplemented in Kansa City. Google has been targeting small towns asthey pose little competition, however, in big cities, theorganization faces a lot of threats(CBS, 2013).Moreover, Google faces another challenge while trying to implementthis service as it requires a lot of paperwork and permits fromrelevant authorities above the cost associated with its installation.Furthermore, the demand for the service is quite high compared tosupply especially in the case where mayors compete for Google’sattention to get free fiber. Despite these challenges, many citiesand schools have been connected with Google fiber enabling them toaccess internet and cable television services. Moreover, thisinitiative has proven to be advantageous as it creates jobopportunities. However, when this service is being implemented, thereis a lot of noise pollution when drilling through hard surfaces anddisturbances. Nevertheless, the economic advantages of this serviceoutweigh its disadvantage as people are connected to rest of theworld and able to enjoy entertainment by streaming everything theywant from the internet or downloading it. This technology allowsmanagers to monitor transaction online as subscribers pay from theirhomes and receive their services. Thus, managers need to upgrade andintegrate the payment system with customer accounts and datapackages.
Theidea of a space elevator was prompted by the fact that rocketsventure is usually expensive, and this was a brain child ofKonstantin Tsiolkovsky (Kluger,2011).This idea requires that one builds a cable one end attached to Earthand another to space and it would be used to ferry people, rocketsand equipment to space with easy reducing operational cost andincreasing exploration. However, the greatest challenge Google hasmet in this project is that it is expensive above lacking necessarymaterials that are strong enough to sustain such a construction(Kluger, 2011).More so, there is a question of whether this venture can be sustainedby the technological knowledge present now and how much it would costto build a functional elevator to space. Google also faces anotherchallenge of the risk associated with the malfunction of theelevator, which might expose the people to radiation or even causemassive fatalities if it falls. Thus, there is a need that theseelevators be designed in a way that makes them safe from radiation.Moreover, for such venture to be carried out there is a need fornecessary paperwork and government permits. Therefore, there is aneed for Google to carry out this project in collaboration withgovernment and other experts who have vast knowledge in geophysicsand space engineering. These people will help in sharing resourcefulknowledge and assessing the risk of the venture to minimize lossesand certify the project. Furthermore, according to BusinessInsider,there are discoveries of a material that are stronger enough toconstruct a cable from space to earth, which is a carbon nanotube(Dickey, 2014).To the society, the success of this venture would create more jobopportunities and increase the experience of space, up close for manypeople. However, for this system to work efficiently managersgoverning it should efficiently communicate in between earth andspace center detailing dispatch times and projected arrival times astraveling to space would take long and there is a need for the bothteams to be ready.
Googlehas proven that the limit to one’s success is his/her imagination.Much remains to be seen and actualized as some of its projects are intrail phases except its fiber project, which is functional in somecities. The impediment to technological advancement has been fear ofwhat an enemy would do with it, but Google has shown people that itcan be used for greater good to make the lives of individual morefulfilling. It will not be a surprise to hear that Google hasinvented time machine as their imagination and hard work has provento be exceptional in the world today. What Google is saying is thatpeople should leap with them and embrace the unimaginable.
Arimoto, S.,Kawamura, S., & Miyazaki, F. (1984). Betteringoperation of Robots by learning. Journalof Robotic Systems,1(2),123-140. doi:10.1002/rob.4620010203
Bailey, R.(2014). The moral case for self-driving cars – Reason.com.Retrieved fromhttp://reason.com/archives/2014/07/28/the-moral-case-for-self-drivin/print
CBS.(2013, October 1). AT&T challenges Google fiber in Austin « CBSDallas / Fort Worth. Retrieved fromhttp://dfw.cbslocal.com/2013/10/01/att-challenges-google-fiber-in-austin/
Dickey, M. R.(2014, April 15). Google hover board and space elevator – BusinessInsider.Retrieved fromhttp://www.businessinsider.com/google-hoverboard-and-space-elevator-2014-4
Garcia, C.,Hermann, D., Bartels, A., Matamoros, P.,Dick-Olson, L., & Guerra de Patino, J. (2011).Development of project wings home visits, a mental healthintervention for Latino families using community-based participatoryresearch. HealthPromotion Practice,13(6),755-762. doi:10.1177/1524839911404224
Goldman, D.(2016, February 24). Google`s new robot is now even more human – Feb.24, 2016. Retrieved fromhttp://money.cnn.com/2016/02/24/technology/google-robot/index.html
Gomes, L.(2014, August 28). Hidden obstacles for Google’s self-driving cars.Retrieved fromhttps://www.technologyreview.com/s/530276/hidden-obstacles-for-googles-self-driving-cars/
Kluger, J.(2011, November 21). Google X`s space elevator: Why it will nothappen soon – TIME.Retrieved fromhttp://content.time.com/time/health/article/0,8599,2099830,00.html
Wakabayashi, D.(2016, December 13). Google parent company spins off self-driving carbusiness – TheNew York Times.Retrieved fromhttp://www.nytimes.com/2016/12/13/technology/google-parent-company-spins-off-waymo-self-driving-car-business.html?_r=0