TheDiamond Empire highlights the illusion that surrounds the diamondbusiness. Laurie Flynn produced the documentary and Garvin MacFadyewndirected it. The film is about the diamond business and how cartelsin this industry prevent competitors from accessing diamonds. Afterwatching the movie, one comes to the realization that diamonds arenot rare or precious these stones are only valuable because thecartels prevent competitors from flooding the market by buying outany individual or enterprise that is in the diamond mining business.The movie brings the mischievous ways through which capitalistsinfluence the minds and ways of life of their consumers to the fore.1The Diamond Empire is a better pick because it unearths the practicesthat multinational corporations use to maintain their competitiveedge. The following analysis reveals the central messages that TheDiamond Empire advances, the intention of the filmmakers indeveloping the film, and how the film helps the audience tounderstand the history of Africa.
TheDiamond Empire promotes various messages. After watching the movie,the viewer comes to the understanding that powerful corporations cancontrol the policies of governments. For example, after learning thatDiamonds existed in other parts of Africa, the De Beer Family boughtthe areas where the diamonds were being mined and collaborated withthe leaders of these regions to prevent miners from flooding themarket.2Additionally, in the developed nations like Russia and Australia, theDe Beer family had a hand in preventing the sale of diamonds. Infact, the organization is so big that anyone who threatens to unearthits dealings is subjected to unfair disciplinary action. For example,Ed Russel was fired for exposing the relationship between GeneralElectric and the De Beer Family.
Inaddition to the above, the film does a decent job of documentinghistory however, a few drawbacks come to the surface as one watchesthe movie. The producer of the documentary captured variousincidences where the rights of people were violated. For example, thefilm shows how the people of Zaire suffered in poverty while MobutuSseseko enjoyed the fruits of his relationship with the De BeerFamily.3This revelation shows the perils of unchecked power. The movie,however, fails to show the governments that resisted the influence ofthe diamond cartels. To a certain extent, the producer seemed moreinterested in showing the might of the cartels, as opposed todepicting an objective picture of the events that transpired on theground. Australia, for example, did not allow the De Beer company totake over the entire diamond industry the nation retained a share ofthe diamond business by trading some of the diamonds that it mined(the pink diamonds).4Although the film reveals this fact, it does not allocate enough timeto cover the incident.
Thefilm also prompts its audience to understand the dangers of allowingmonopolies and cartels to exist in the business world. Themisconception that diamond is a rear commodity is present in theminds of many people. The De Beer Family’s action of hoardingdiamonds has led to an increase in the price of a product that is nota rare or precious. Additionally, the organization maintains thevalue of the product by shifting the understanding of the public. Infilms, diamonds are conceptualized as sentimental items that shouldnot be resold after a consumer makes a purchase.5The documentary reveals the misconception that is inherent in such aperception. The audience comes to the realization that diamonds areonly precious because the organizations that mine them accumulatethem and sell them at a higher price when demand escalates.
Themost important issue that this film addresses is that of the historyof corruption in Africa. The ideas that the movie advances resonatewith those of the contemporary authors. Nduku and Tenamwenye, forexample, contend that corruption is a foreign import.6The Diamond Empire shows how the powerful business people corrupt thegovernment institutions of the African nations. In South Africa, forexample, the diamond miners were subjected to harsh workingconditions, but the government ignored this issue.7Also, Mobutu Sseseko protected the interests of the De Beer Family bypreventing the citizens of the country or other businesses fromparticipating in the diamond business. These developments reveal thedestructive nature of corruption, and, by extension, paint a clearpicture of the History of Africa. The movie has made a profoundimpact on the African continent since Africans have realized that theWhites use the resources that exist in Africa to enrich themselves.
Ina recap of the above discussion, The Diamond Empire is a film aboutthe illusion that diamonds are precious. This illusion has beendeveloped to such an extent that people have come to believe thatdiamonds signify a particular type of sentimental value. Thedocumentary disproves this idea by showing how the De Beer Familyhoards diamonds to create demand. Also, the movie develops a strongargument for the history of the African continent, as discussedabove.
Nduku,Elizabeth. CorruptionIn Africa.1st ed. Geneva: Globethics.net, 2014.
YouTube.TheDiamond Empire.Video, 2014. Accessed January 12, 2017.https://www.youtube.com/watch?v=QDfs54uwG9w.
1 YouTube, The Diamond Empire, video, 2014, accessed January 12, 2017, https://www.youtube.com/watch?v=QDfs54uwG9w.
2 YouTube, The Diamond Empire, video, 2014, accessed January 12, 2017, https://www.youtube.com/watch?v=QDfs54uwG9w.
3 YouTube, The Diamond Empire, video, 2014, accessed January 12, 2017, https://www.youtube.com/watch?v=QDfs54uwG9w.
4 YouTube, The Diamond Empire, video, 2014, accessed January 12, 2017, https://www.youtube.com/watch?v=QDfs54uwG9w.
5 YouTube, The Diamond Empire, video, 2014, accessed January 12, 2017, https://www.youtube.com/watch?v=QDfs54uwG9w
6 Elizabeth Nduku, Corruption In Africa, 1st ed. (Geneva: Globethics.net, 2014).
7 YouTube, The Diamond Empire, video, 2014, accessed January 12, 2017, https://www.youtube.com/watch?v=QDfs54uwG9w.