TheDevelopment of Internet, the World Wide Web, and Social Media
LeonardKleinrock, J.C.R Licklider, and Lawrence Roberts believed thatenabling computers to share information on studies and development inthe military and scientific fields was a desirable endeavor (Howe,2017). In 1962, Licklider was the first person to develop a network ofcomputers that connected at a global level. Kleinrock, later,developed the packet switching theory, which formed the foundation ofInternet connections. In 1965, Roberts paired a Massachusettscomputer to a California computer over dial-up telephone lines (Howe,2017).These feats were the basis of the growth of the Internet, and,consequently, the development of the World Wide Web.
TheXanadu Project laid the foundation for the World Wide Web. Ted Nelsonpioneered the Xanadu project, which brought the concept of hypertextto life (Peter,2017).Through his Xanadu project, Nelson envisioned an extensive librarythat held the world’s information (World Wide Web). To enablepeople to click on the hypertext, Douglas Engelhard invented theMouse, which, later, became an essential part of personal computers(Peter,2017).The idea of clicking on a picture or a word to move from one page toanother was the core underpinning of the web.
Inaddition to the above, Tim Barners Lee brought the Uniform ResourceLocator (Url), Hypertext, and the Hypertext Markup Language (Html)together to form the World Wide Web (Peter,2017).This milestone allowed a user to find particular sites by namingthem. The Html enabled pages to display different sizes of images,fonts, and colors. In essence, the Web offered information on theglobal platform while the Internet joined different computers toenable different users to read and write online.
Theprominent developers of the Internet were visionary, collaborative,and willing to learn from their mistakes. Leonard Kleinrock, J.C.RLicklider, and Lawrence Roberts believed in an idea that had neverexisted before. Their joint effort led to the development of theInternet. Consequently, the advent of technology resulted in atransition from written to electronic communication (Nayab,2017).In the present day, professionals prefer sending emails and chattingonline to written communication due to the efficiency and speed thatis associated with technology.
Individuals,professionals, and organizations use Facebook differently. Facebookoffers a sense of community where people share ideas and interactwith each other (Eller,2012).Individuals use Facebook to air their views on the issues thatconcern them (Murphy,2012).Professionals, on the other hand, use Facebook to sell their brandsor attract a vast following (Qwaya.com,2017).Organizations use Facebook to communicate their objectives to thecommunity, enhance their visibility, and market their services andproducts (Ventola,2017).The future of Facebook is bright since the internet tool may bemodified to become a virtual market where people can negotiate theprices of products and services through video calls.
Theindividuals, professionals, and organizations that use Facebookbenefit from various advantages. Studies indicate that the imagesthat people use on Facebook are socially desirable thus, individualsare more likely to meet new people (Eller,2012).Professionals, on the other hand, benefit from the online groups thatexist on Facebook (Ventola,2017).Through these groups, professionals in different fields get theopportunity to network with their counterparts, listen to experts,and raise the various issues that affect them. Organizations benefitfrom the broad reach of Facebook since they get a platform to promotetheir products or services, interact with their clients, and offercustomer care services in real time (Ventola,2017).
Inspite of its numerous upsides, Facebook has many disadvantages.Research reveals that the individuals that overly use Facebook finddeveloping meaningful social connections difficult (Gallasso,2017).The superficiality of establishing online relationships usually leadsto frustrations, loneliness, and a struggle to connect on a deeperand emotionally significant level. Also, an expert may experienceissues like damage to his professional image because of the immoralcontent that appears on his Facebook wall (Ventola,2017).Likewise, organizations experience challenges like damage to theimage of the group due to the unprincipled content or negativecomments thatappear on the Facebook wall (Webster, 2017).Additionally, as Facebook engagement increase, organizationsexperience difficulty when it comes to responding swiftly to themessages that are posted online.
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Nayab,N. (2017). HowHas Technology Changed Communication?. BrighthubProject Management.Retrieved 17 January 2017, fromhttp://www.brighthubpm.com/methods-strategies/79052-exploring-how-technology-has-changed-communication/
Peter,I. (2017). Historyof the World Wide Web. Nethistory.info.Retrieved 17 January 2017, fromhttp://www.nethistory.info/History%20of%20the%20Internet/web.html
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Webster,L. (2017). TheDisadvantages of Using Facebook for BusinessNeeds. Smallbusiness.chron.com.Retrieved 17 January 2017, fromhttp://smallbusiness.chron.com/disadvantages-using-facebook-business-needs-38685.html