MESHOLWA CONSTRUCTION COMPANY (SWOT) 9
SWOTAnalysis of Mesholwa Construction Company
SWOTAnalysis of Mesholwa Construction Company
MesholwaConstruction Company is a new business within the construction sectorthat is aiming at providing the following service to the clients:construction management, general contracting, building design andself-performing interior trade services. The primary focus of thiscompany is to provide a broad range of construction solutions to thecustomers and deliver quality work promptly. The company is based onthe following working philosophy: candid communication with clients,honesty, reliability and mutual trust. The management team of thiscompany is focused on ensuring that all clients are handled well andthey are satisfied with our services(Siebelink, Halman & Hofman, 2016).
Similarly,the management of the company is working hard to ensure that itbecome the champion in the construction sector. Therefore, thereliability of the whole team is built through responsiveness andcredibility. Client counts on us since we believe as a company thatwe can deliver the required service as required. Additionally, due todiverse nature of construction, the company takes full responsibilityof their undertaking. As the management, the company is always gearedtowards success, and we are constantly working to grab anyopportunity available. For instance, when the company wins acontract, it will always work to ensure that the quality of work isbeyond the customer expectation (Siebelinketal.,2016).
Thefollowing are some of the things that our clients must expect fromMesholwa Construction Company. First, our client must expect safety,and that can be achieved by ensuring our job sites are safety and weeducate anyone, visiting or working in our sites. Secondly, qualityis part and parcel of our vision, and that will be achieved byensuring that we meet our client expectations and even exceed them(Siebelinketal.,2016). Thirdly, our focus is on customer service, and we will continuouslyimprove them through training to increase our services. Similarly,the company is based on integrity, and the company core values willbe used to establish mutual trust and deliver what is required.Finally, the company will embrace the aspect of teamwork, and thatwill help our company to solve any construction challenges that willbe faced (Siebelinketal.,2016).
SWOTChart of Mesholwa Construction Company
Inany company, SWOT analysis plays a critical role since it helps toevaluate the viability of any business whether they already exist orthey are planning to start shortly (Siebelink et al., 2016).SWOT analyzes any business in four dimensions such as strengths,weakness, opportunities and threats. Hence, the diagram belowprovides SWOT analysis of Mesholwa Construction Company in a quadchart.
Availability of working capital
Management team is well trained
All functions are systemized and mapped
Products have WOW factor
Our services are required in the market
There is possibility of scaling up the business
We work beyond our client expectations
Client complain process is poor
Lack of experience among the customers when dealing with the business
All responsibility and roles are not well defined
All customers have not been identified
Poor marketing techniques generating poor results
Client database not used adequately for marketing
Miss-communication among the management team.
Services provided are unique
Client service are second to none
Some market gap have been identified
Numerous niche markets have been recognized
Production capacity have been spared
Company capitalize on any opportunity
Company has proven lead conversion system
Competition is based on quality and customer service
There are numerous avenues that are utilized to differentiate form other business
External influence has resulted in the fall of sales
There is high staff turnover
Lack of multiple sales person
Our products and services are still new in the market
Market changes affect our performance
Stiff competition squeeze our margins
The is poor cash flow in the company
WhatI Have Learnt From the SWOT Analysis
Kim,Ock, & Jang (2016), SWOTanalysis is very imperative when conducted in business since it helpsto evaluate financial resources of the company. The following aresome of the financial resources that can contribute to the strengthof the enterprise when SWOT analysis is conducted: finance obtainedfrom sales, income from investment among others. Additionally, fromSWOT analysis the company will be able to take any futureopportunities and that will contribute to the overall success of thecompany. On the other hand, when the company realizes that they areexperiencing weakness in financial matters, the organization canformulate strategies to improve its financial performance(Kim, Ock, & Jang, 2016).
Whenthe company embarks on SWOT analysis, it can help to evaluate themarket and even present opportunities that are available. Once theseopportunities have been identified the management can consider whatmeasures to take. Similarly, if the analysis shows that the companyis in a strong position, it will also present best approaches thatcan be utilized to take advantage of opportunities in the market. Ifthe company structure does not permit to take any availableopportunity, then SWOT analysis can provide actions that can help tostrengthen the organization position. It is important to note thatmarket is a very significant area of the company operations (Kim,Ock, & Jang, 2016).
Performanceindicators are very essentials, and they provide valuable informationto the management team. Similarly, the management is in apposition tounderstand how the company is performing with regards to thestrategic objectives and goals. Therefore, through SWOT assessment,performance indicators assist the company on how it can enhance itsbusiness operations and decide on how they can capitalize onstrengths. For instance, performance indicators in a company compriseof elements such as market shares, stock dividends, sales growth,production rates, labor turnover rates, and return on investment(Zhao etal.,2016).
Withinbusiness sectors, it is significant for any company to understand howtheir close competitors perform. Once a survey has been conducted andthe company has an idea on the performance indicator of thecompetitor, then management can formulate strategies of takingadvantages of any market opportunities. Similarly, SWOT analysisprovides the company with an opportunity to assess how theirstrengths stack up against the competitor’s weakness (Zhaoetal.,2016).From that, the organization can develop a framework of grabbing anysingle opportunities that are within the market. After SWOT analysis,the following are some of the market strategies that can beimplemented by the company to take advantage of the competitors:establishing a market niche that can be filled by the company,enhancing product differentiation and offering services and productsat affordable price to the clients (Zhaoetal.,2016).
FurtherDiscussion of SWOT
Accordingto Chancellor & Lu (2016), Strengthsof a company refer to advantages that a business has, activities thatan organization does better compared with others, control ofresources that are used for production, and unique selling position.Therefore, through SWOT analysis the company can easily recognizethese strengths and that can make the organization focus on thestrengths to enhance their productivity (Chancellor& Lu, 2016).Additionally, from SWOT analysis the company will also have tounderstand what they do better as compared with other competitors. Moreover, strengths are features that can enable the company tofunction more efficiently and that provide an advantage over therivals. For example, the strengths of Mesholwa Construction Companyare effective leadership, and their competitors might have poorleadership. There are various dimensions under which strengths can beviewed: with respect to the clients and the competitors(Chancellor & Lu, 2016).
Weaknessin a company refers to areas that require improvement, things thatshould be avoided, factors that decrease the sales, and what theclients are likely to see as the weakness in an organization.Similarly, when there are weaknesses in the company that implies thatthere are areas that can be improved to increases productivity. Someof the weaknesses that are likely to be experienced in the companyinclude inadequate skills, poor products, lower productivity, andhigher cost base. Hence, when the company wants to improve itsperformance it must conduct SWOT analysis and it will help toidentify all the weaknesses that are experienced by the company.Therefore, the company must ensure that all the weaknesses areimproved before continuing with operations (Chancellor& Lu, 2016).
Similarly,opportunities are considered as prevailing circumstances in themarket, but the management has not made an effort to exploit themadequately. Some of the opportunities that can be utilized by thecompany include improvement on technology, review of existingregulations of the business, taking advantage of local and globalevents, being innovative, integrating promotion technique to boostthe business and monitoring social factors such change in demographyand lifestyle variations (Maoetal.,2016).Therefore, Mesholwa Construction Company should concentrate onidentifying any existing opportunity in the market as that will helpincrease productivity. On the way, that can be used by the companyto identify opportunities is to analyze strengths and find out ifthere are any open opportunities. On the other hand, the company canevaluate weaknesses and design a strategy of eliminating and that islikely to open up opportunities(Mao etal.,2016).
Maoetal. (2016),threatscan be found within or outside the business, and they are thosefactors that can affect the operation of the business negatively.External threats that are likely to impact the function of thecompany include new legislation, inflation, and new competitors.Hence, management should always be monitoring these factors anddesign strategies that can help evade them in case they emerge (Maoetal.,2016).On the other hand, internal threats can comprise the following lackof essential skills in the company, staff shortages among others. Therefore, the company needs to conduct SWOT analysis, since it helpto predict what is likely to happen and that can help theorganization to take required actions. Similarly, another way thatcan be used by the company to analyze threats is through conductingPEST analysis. That analysis ensures that certain factors such astechnological changes, government regulations, and inflation are notoverlooked (Maoetal.,2016).
MesholwaConstruction Company is a new business within the construction sectorthat is aiming at providing the following service to the clients:construction management, general contracting, building design andself-performing interior trade services. Similarly, from SWOTanalysis the company will be able to take any future opportunitiesand that will contribute to the overall success of the company.
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