ResearchMethods for Business
Business research involves asystematic and planned effort used to investigate and solveparticular challenges encountered in the work environment[ CITATION Bry15 l 1033 ]. The study is the first methodology that most firms use to attainsuccess. This implies that the initial step in research is toidentify the problem in the organization. Once the problem isidentified, other steps can be taken to collect data, analyze data,and determine the associated factors related to the problem[ CITATION Col13 l 1033 ]. In this manner, it becomes easier to solve the problem by takingappropriate measures. It is of worth that when one imagines theexistence of customer satisfaction, he or she assumes that there is abusiness strategy to accomplish the idea. According toCreswell (2013), most firms use different marketing research methodsfor various reasons. They use both qualitative and qualitative toconduct the study. This paper will develop a qualitative researchreport examine the various business sectors such as department storecustomer satisfaction. Through this article, practitioners willrealize the effectiveness of these methods, and how they help theindustries to analyze markets, satisfy customer want, manage financesand achieve the business prosperity[ CITATION Hai12 l 1033 ].This module develops the knowledge of the students, abilities, andskills based on the research methods. Asa section of the analysis, learners present a research proposal thatgives their capacity to design programs that are both ethically andmethodologically sound.The purpose of this paper, however, is to helpconnect the various procedures that have the impact on servicequality.
Existing literature represents asignificant element in business research methods. Being that nearlyall topics have the rich tradition of research, the probability toconduct this study is high[ CITATION Eri12 l 1033 ].Most importantly, linking the research questions, findings anddiscussions to the existing literature is a vital way ofdemonstrating the credibility of the business research and itscontributions. The purpose of this review is to evaluate some of thetasks that have been recently conducted in the field of business[ CITATION Hai12 l 1033 ]. Organizations use research in market activities. Market researchfurther is used to identify the potential market, the needs of theconsumers, and the accessibility of the products and services to thecustomers. The firm can conduct the procedure without advancedskills[ CITATION Har131 l 1033 ].
As a standard issue, researchinto the organization has an impact on attainment of business goals. If service quality relates to maintenance of customers to the largerextent, as other research has indicated, then evidence of its resulton customers behavioral responses should be detectable[ CITATION Tra12 l 1033 ]. There are diverse methods that have been developed for trying toevaluate the quality of service offered by most organizations.
Theseapproaches include SERVQUAL and SERVPERF[ CITATION Hai12 l 1033 ]. SERVQUAL was one of thefirst service quality models basing its framework on five dimensionsof assurance, tangibles, reliability, empathy, and responsiveness.There has been the criticism of this model that you cannot duplicatethe five dimensions, and there have been other models created to helpmeasure the research SERVPERF leaves out the expectations that werelooked on in SERVQUAL and shifts more towards the theory of reasonedaction.[ CITATION Hai12 l 1033 ]This is essential for the continual growth of online sales ofproducts and services.
Research questions are extremelysignificant since they force the researchers to consider thefundamental issues in the field. Most researchers prefer beginningthe study with their area of interests[ CITATION Bry15 l 1033 ]. For the business survey methods, research questions will provide theguidelines for the entire process. Besides, the questions willrequire the researchers to consider what they precisely want toinvestigate[ CITATION Col13 l 1033 ]. In this case, the research question that was used Include:
Does the increased use of servicequality affect customer satisfaction in a variety of customer-drivenmarkets and its use to improve customer satisfaction?
What is the impact of the humanresource manager on the customer satisfaction of the goods andservices?
What is the relationship betweenthe customer and the human resource manager?
Thedirect use of service quality strategies will have a positive impacton increased growth and retention of new and returning customers.Focusing on electronic service quality is the emerging method ofmaintaining sales and profit[ CITATION Hai12 l 1033 ].Further, if the consumer’s attitude towards a product shifts in apositive direction, there will be an increase in the consumption ofthe product. The demand for the goods will also increase. In theshort run, the firm will maximize profit.
A descriptive study would be thebest way to cover all of the data and aspects of service qualityresearch. I would cover three very direct areas of focus to includedepartment store shopping, aviation transportation service quality,and online/electronic shopping[ CITATION Har131 l 1033 ].There is a little availability of quantitative data that can beutilized for the study to include the information of repeatpurchases. I would also use a survey as the main source of datacollected as it gives the widest variety of information fromconsumers. When administering a questionnaire, three may be twooptions as to the person required to complete the survey. The firstoption is census where the researcher may decide to give thequestionnaire to every targeted population in the firm[ CITATION Tra12 l 1033 ].Nonetheless, the census approach is considered not to be practical rcost effective. For instance, the researcher may not have theopportunity to survey every customer to determine the level ofconsumer satisfaction with the company’s products. To save theresources, only a sample of the entire population should receive thequestionnaire. Consequently, when conducting individual sampling,the researcher can either use the probability approach or anon-probability method[ CITATION Cre13 l 1033 ]. For the probability sample, each element has a higher chance ofbeing selected. Even so, a random sample will be useful as it willprovide the likelihood of each item to be selected.
Population and Sample
The population will involve bothtarget and accessible groups. The Population for the survey,however, will have to be random to minimize the bias associated withthe investigation but the distribution will need to vary by age ,gender, geographic location, education, ethnic background, andprofession[ CITATION Eri12 l 1033 ]. The selection process will, therefore, correspond to randomsampling. The researchers will make the decision of random samplingwhen the process through which they select the sample guarantees thatall the possible sections taken from the population have the equalchance of being chosen.[ CITATION Cre13 l 1033 ] All these factors will help spread out the responses equally andresult in a high confidence level. About 95% level of trust is what Iam aiming to achieve and summarizing a population size of about 1million people and expecting a response rate of nearly 20% for anonline survey and a sample size of 1,000 people would suffice for theresearch study.
Variables and Measures
Demographics are going to be thekey variables in the study. Service quality itself is going to be theindependent variable because opinions and experiences can shift andmanipulated[ CITATION Hai12 l 1033 ].The results of the survey would be the dependent variable in thestudy. There would not be a moderating variable due to this would bea random survey, and you would have no idea of who you are receivingthe information from[ CITATION Col13 l 1033 ].I would utilize an ordinal scale because you can quantify how manyanswers you receive from the surveys. You should be able tocategorize particular items in such a way, for example, orderingitems online, over the phone, and in person.
Data Collection Methods
The survey strategy will be usedto collect the data. This method will enable the researchers tocollect quantitative data that can be analyzed quantitatively usingboth descriptive and inferential statistics[ CITATION Eri12 l 1033 ].A sample survey sent by email will be utilized first to estimate theinterested population. After receiving adequate replies,thesurvey found in Appendix A will be utilized and sent through theemail and should take around two weeks from the time the first samplesurvey is sent to when we will have enough data to complete ourresearch[ CITATION Tra12 l 1033 ].
The survey design is of majorsignificance because it will provide the researchers with the datathat addresses the research questions. The survey questionnaireswill also be properly chosen to obtain appropriate answers from therespondent[ CITATION Cre13 l 1033 ]. The steps involved in these data collection include determination ofthe information needed to be sought, the type of questionnaire, themethod of administration, the content of the questions, the form ofthe reply to each question, the question sequence, physical elementsof the questionnaire and pretesting of the questionnaire.
Overall the analysis of the datacollected by the survey will be majority qualitative data rather thanquantitative in nature[ CITATION Har131 l 1033 ]. Qualitatively, the researchers will analyze data through discovery,assessment, interpretation, and evaluation of patterns and themes intextual data. This method will determine how these themes andpatterns help in answering the research questions provided[ CITATION Hai12 l 1033 ]. This analysis will help the director of a sales company to identifythe problem that may exist in one of the firm’s product. There willbe grading for the various areas of selection such as shoppingonline, over the phone, and in person[ CITATION Col13 l 1033 ].Data reduction will be utilized to code and categorize the receiveddata. The data will then be placed into a graph or chart toillustrate the patterns and trends associated with the study. Theconceptual analysis will also be used to establish the frequency ofresults from the survey.
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Harrison, R. L. (2013). Using mixed methods designs in the Journal of Business Research. Journal of Business Research, 66 (11), 2153-2162.
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