Researchis viewed as an organized process that involves the collection,analysis, and interpretation of information. The main aim of carryingout research is to enhance the understanding of the occurrence aboutwhich the researchers are interested. To understand the researchprocess, a summary of the article will be conducted to find out if itabides by the cyclical process.
Dueto the stiff competition in the market, airlines are working hard tooffer passengers with luxury both on the ground and in the air.Sustaining long-term relationships with clients and establishingdistinct service elements is becoming a major goal for variouscompanies. The importance of airline lounges has extended fromwaiting areas to exclusive retreat regions, which has led to loungeimprovements in regards to their appearance and accommodations (Hanet al., 2012). The lounge upgrade is an investment where the returnis customer loyalty and promotion of the brand image. Many passengerswill prefer airline lounges with bars, restaurants, flightinformation, and personal entertainment systems. Passenger’sperception to airline lounges affects customer revisit and selectionof an airline.
Accordingto the research cyclical process, a research paper begins with aproblem that is normally an answered question. In the article by Hanet al., (2012), the research problem has been mentioned clearly giventhat the authors are after finding out the vital attributes that addto the client’s perceived use of airline lounges. These questionscan be framed as:
What is the effect of quality service on the general satisfaction with, in addition to revisit intent to, the lounge of an airline?
Which attributes are the greatest determinant of the airline lounge use by passengers?
Theresearchers have also stated the aim of the research. The objectiveis to carry out an investigation on passengers feeling of airlinelounges through the measurement of the significance of factors thatdetermine the service quality and use in the facilities. The thirdstep of the cycle that involves division of the problem has also beenattained by the researchers since the core question has been dividedinto sub-questions (Eloet al., 2014).The sub questions involve the overall satisfaction of the passengerswith the lounge, how the service quality of the lounge affectsclient’s satisfaction, and the factors aiding to clientssatisfaction. The fourth step has also been covered since the threehypothesis have been identified in the research paper as H1, H2, andH3. After the development of the hypothesis, the researchers failedto come up with a plan for addressing the problems, which should haveappeared in a systematic order. A clear plan should have been statedtowards the end of the introduction section indicating the processthat will be used to address the problems and sub-problems (Adams,2013).The hypothesis section of the study follows step six of the cyclesince the researchers have collected, organized and analysed the datato the problems. The section on the results offers an additionalanalysis and interpretation of the data to the problem.
Inconclusion, the research paper aims at investigating passengersfeeling of airline lounges through the measurement of thesignificance of factors that determine the service quality and use inthe facilities. The researchers have followed the research cycle incarrying out the study except step five as they failed to come upwith a clear plan. As a limitation of the research paper, theresearchers only dealt on one airline instead of carrying out a crossanalysis of a number of airline lounges.
Adams,J. (2013). Collaborations: The fourth age ofresearch. Nature, 497(7451),557-560.
Elo,S., Kääriäinen, M., Kanste, O., Pölkki, T., Utriainen, K., &Kyngäs, H. (2014). Qualitative content analysis. SageOpen, 4(1),21-58.
Han,S., Ham, S. S., Yang, I., & Baek, S. (2012). Passengers’perceptions of airline lounges: Importance of attributes thatdetermine usage and service quality measurement. TourismManagement, 33(5),1103-1111.