ProgramEvaluation: Strengths and Limitations
Programevaluation is important to Human Service Administrators and thereforeit is imperative for Human Service Administrators to learn how toselect the most appropriate type of program evaluation for theirorganisation. Human service Organisations such as the American RedCross have focused a remediation and prevention of social problems,with an obligation to improve the general quality of life. For thisreason, the use of evaluation programs should be employed by theadministrators to measure the performance of such organisations(McNamara, 2011). For this paper, I will draw references to theAmerican Red Cross which a tax-exempt and non-profit organisation(McGuire, 2012). The NGO receives donations and grants from thegovernment, donors and other foundation such as the UN. Theorganisation offers humanitarian help to victims of natural disastersand war. Its goal is to alleviate and prevent human suffering inemergency situations by mobilising the power of donors and thegenerosity of volunteers. To measure if the American Red Cross isachieving its set goals and objectives, the best program evaluationtype is the Outcome-based Evaluation.
Itfocuses on the accomplishment and success of an organisations goalsfor NGO’s such as the American Red Cross it addresses if the setobjectives have been achieved and assess arising consequences thathad not been accounted before during program implementation processevaluation. Outcome evaluation is purposed to determine whether theHuman Service program has made a positive changed regarding thepreviously existing situation. To determine this, the organisation’soutcome indicators or measures are assessed (McNamara, 2011). Theseindicators arise from the goals of the organisation for instance, anoutcome indicator of the American Red Cross would be such as thenumber of homeless children sheltered in 2014.
Organisationsthat adopt the regular use performance check evaluation programs gaininsights pertaining to whether they are progressing or regressing,and determine ways to improve their performance. For American RedCross, outcome evaluations can be used as tools to issue concreteevidence of the organisations performance, hence attracting morefunding sources and acceptability in society. Moreover, the outcomeevaluation program is robust in terms of validity, reliability andintegrity
Forthe sake of all stakeholders involved in the American Red Cross, theintegrity of the outcome evaluation is dire. The outcome evaluationprogram is a robust system as it reveals goals that have beenachieved or even not achieved. The program measures the relevance andeffects of the American Red Cross to the target population, byweighing the growth and development of outcomes addressed by theAmerican Red Cross human service program. Integrity in the outcomeevaluation is therefore very important since it shows whether anorganisation is actually effective in meeting its goals.
Reliabilityrefers to the degree in which an evaluation program providesconsistent and stable results. Reliable, unbiased and robust outcomeevaluation are relevant to not only the funding sources of theorganization but also the administrators and program implementers whoneed to know whether they are making a change in society as intended(Sridharan, 2011). Only through such robust and objective results canthe American Red Cross know whether they have successfully made animpact on the target population.
Validityrefers to good evaluation results measure and what the results weresupposed to measure. Only through an integral and reliable outcomeevaluation, can the organisation alleviate and prevent humansuffering in emergency situations. The outcome evaluation points outproblems likely to arise in future hence stabilising an organisationsexpected results. Moreover, the program reveals insights on theresources the American red cross spend in relation to their outcomesto the target population.
Themajor outcome evaluation limitations include coat and time. Theresults of this evaluation type are valid in an organisation that hasfunctioned for a long period of time such as the American Red Cross.This is so because, when the evaluation results are needed soon, theevaluation will only cover few aspects. The limitations of outcomeevaluation should be considered by every administrator, consideringthe availability of resources to conduct the program evaluation.Moreover, the results of the outcome evaluation are subjects to thesuccess of the process evaluation which is conducted during programimplementation (McNamara, 2011).
McNamara,C. (2011). Basic Guide to Program Evaluation. FreeManagement Library.Retrieved fromhttp://managementhelp.org/evaluation/program-evaluation-guide.htm
Sridharan,S., & Nakaima, A. (2011). Ten Steps to Making Evaluation Matter.Evaluationand Program Planning, 34(2), 135-146.Retrieved from theWalden Library using the Science Direct database.
McGuire,J. (2012). American Red Cross. DisasterPrevention and Public Health Preparedness, 1(01), 8-14.