Thebook examines the effects of communication strategies in improvingthe livelihood of the people through sensitization or awareness. Thepublic relation (PR) industry is made up of crooked individuals whoare willing to do anything to sell their story to the public as a wayof pleasing them (Stauber & Rampton, 1995). PR companies and thegovernment act like they are working in the interest of the publicwhile secretly they have their bottom lines and achievements in thelong run. Therefore, this paper tries to show how the modern PRindustry transforms some of the rich and powerful favored policiesinto normal rationality.
Thereading makes various significant points. The first one is that thegovernment’s power is vested in the people or citizens. Whenindividuals are empowered, they have the ability to turn tables intotheir favor as evident by the American successful rebellion which ledto independence (Stauber & Rampton,1995). The second point is that the business class such ascorporations, play a significant role. Through their fundingactivities, they have the ability to turn the rule towards theirneeds. Companies fund political campaigns, hire influential lobbyistgroups, and reward people such as government officials with lucrativedeals (Stauber & Rampton,1995). The third point from the chapter is the influence of PRcompanies on both the government and corporations. The PR industryhas dominated the work of government, businesses, and the people.With the degradable social, economic and political environment, thePR industry has harnessed the opportunity for their financialbenefits. “Whoever has the gold makes the rules” (Stauber &Rampton,1995, p. 78). This quotation provides a valuable perspective in thatalthough people are the legitimate holders of power, wealth remainsto be a source of power as depicted by the activities practiced bycorporations such as corruption and peddling of influence (Stauber &Rampton,1995).
Inconclusion, one can comprehend the extent that the media andgovernment engage the financial corporations into performingactivities that adequately suit them all in the name of favors andmaintaining relationships. Modern PR only favors society members withwealth and power.
Stauber,J. C., & Rampton, S. (1995). Toxicsludge is good for you.Common Courage Press.