OrganizationalTechnology, Value, and Strategy
Amazonis one of the well-known successful organizations that use technologyto improve its productivity, communicate to its customersefficiently, as well as tracks its goods. In fact, it relies on itfor almost every aspect of its business. It is a virtual bookshop,and it serves its customers worldwide using technology.Organizational technology is very crucial because it createscompetencies, has positive impacts on organizational culture,enhances effectiveness, as well as propels global expansionstrategies.
ThreeKinds of Technologies in Amazon
Amongthe technologies in Amazon, include cloud computing, Amazon WebServices (AWS) technology, and Linux.
HowTechnologies Create Different Competencies
Cloudcomputing enhances competencies by providing IT departments anddevelopers with the ability to avoid undifferentiated tasks such asmaintenance, procurement, and capacity planning hence, focus on themost vital matters. Further, it helps the organization to deal withspecific needs of its users. In 2006, Amazon launched Amazon WebServices (AWS), also referred to as remote computing services orcloud services to offer client-side applications and services forwebsites. It provides various services that create competencieswithin the organization. For instance, the CloudDrive enables usersto access and upload videos, music, photos, and documents fromWeb-connected devices. In addition, it allows them to securely savetheir digital files in cloud and access them using any web browser.
Accordingto Barr(2015),Linux-based technology is one of the core technologies that keepAmazon running. Statistics shows that in 2005, it has the threelargest Linux database in the world with capacities of 24.7 TB, 18.5TB, and 7.8 TB. Linux operating system is less costly, and it issuitable for customer service and analysis. It is useful inmonitoring marketing activities such as average time per contact,telephone contacts versus email contacts and vice versa.
HowTechnology Impacts Organizational Culture
AmazonWeb Services minimizes outages, as well as ensures robustness of thesystem because it is geographically diversified into differentregions with a central hub in the Western USA, Eastern USA,Australia, Japan, Singapore, Ireland, and Brazil. Each area consistavailability zones, which are multiple smaller geographic areas.Twenty years ago prior launching consumer experience technology,Amazon was a scrappy start-up. Today, it has tremendously grown andit is changing how people live and shop. It has brought new areas ofinnovation and opportunity. It offers front-end and back-end customerexperience, touching millions of people who visit their homepage tobuy their products. Besides, Linux operating system is effective insatisfying consumers’ needs, as well as turning shoppers intobuyers. In addition, it enables organizations to work to work as ateam through alliances and acquisitions.
HowTechnology Can Help Organizational Effectiveness
Technologyallows easier information retrieval, faster processing of data,automate tasks, and to keep information to date. According to AmazonVice President Xavier Garambois, innovation has been part of AmazonDNA, and therefore, they have continuously adding and refining thetechnology to enhance and improve its customer’s experiences(Amazon,n.d).It has indeed increased organizational effectiveness by ensuring thatordering and delivery is a seamless process. At any given moment,there are millions of products waiting to be delivered to customersby a team of great people with the help of modern technology. TheAmazon Marketplace enables businesses to sell their goods andservices to customers all over the world and at the same time authorswith a shop window with millions of readers.
HowTechnology Propel an Organizational Global Expansion Strategies
Accordingto Jones(2013),technology enhances global expansion whereby companies move towardcommunication, trade, financial and economic integration. For Amazon,technological development has increased ease of internationalcommunication, as well as made the world smaller. Although it is acomplicated and dynamics process, it increases better understandingthat correspondingly increases international trade and investment.
Indeed,technology has enabled Amazon to be a successful online booksellerselling millions of items in over forty categories ranging fromgroceries and sportswear to beauty and health. It dramatically speedsup the process of ordering and making online shopping experienceseamless.
Amazon.(n.d.). What is Cloud Computing? – Amazon Web Services. RetrievedDecember 28, 2016, fromhttps://aws.amazon.com/what-is-cloud-computing/
Barr,J. (2015, March 11). AWS at Trading Technologies. Retrieved December28, 2016, fromhttps://aws.amazon.com/blogs/aws/aws-at-trading-technologies/
Jones,G. R. (2013). Organizationaltheory, design, and change (7thed.). Upper Saddle River, NJ: Prentice Hall.