OrganizationDevelopment Mode for Volkswagen
The Volkswagendiesel scandal greatly tarnished its reputation. Statistics indicatethat Volkswagen car sales reduced by a third in U.S after scientistsdiscovered the brand used a program to cheat on emission tests(Schiermeier,2015). Consequently, various changes are required torestore Volkswagen’s lost glory. The necessary changes includeengine improvement to reduce nitrogen oxide emission among otherfeatures in the brand model. This paper discusses changes for theVolkswagen model utilizing a SWOT analysis.
Volkswagen organization has a highly qualified engineers andadequate facilities for designing new models of cars. In addition,Volkswagen has a wide global presence, as it is the second largestautomobile company in the world. With increase reputation in othercontinents such as Europe, it is likely to gain a considerable marketshare in U.S. Volkswagen has a strong brand portfolio. Moreover, someof its cars such as Passat and Polo utilized the current technologyand popular in the market.
Thediesel engine cheating destroyed Volkswagen brand name. In addition,Volkswagen Company lost its key engineers such as Martin Winterkornafter being exposed in public for cheating (Schiermeier,2015).
Volkswagenhas realized a positive attitude after the introduction of luxuriousvehicles such as Polo and Golf due to wide varies of equipment andadvanced technology. In addition, the company has been able tocollaborate with other companies such as Audi to increase its sales.
Thepresence of high emission standards forces Volkswagen to improve itsengine technology continually. Volkswagen has a low markets sharecompared to other brands such as Lexus, Audi, and BMW. Moreover, theincreased cost of raw materials impacts of the workforce. Currently,the company laid some of its experienced employees to cut down thecost of production.
One the greatestchange to consider in the new model of Volkswagens is engines thatreduce gas emission to an insignificant level. Trust is difficult torestore but with improved technology, the company is likely to boostits sales over the years. One of the methods that can be utilized bythe company’s engineers includes two-stage turbocharger. Researchshows that two-stage turbocharger alters the exhaust temperature,reducing the amount of nitrogen oxides emitted by other gasses suchas carbon dioxide (Johnson,2012). In addition, the company needs to modify its carengines to include Green Ultra long stroke (Johnson,2012). Green Ultra engines are capable of reducing thepiston speed allowing for excessive air and complete combustion. As aresult, the amount of nitrogen oxides released in the environment isreduced. Moreover, Volkswagen model needs to involve a powerfulExhaust Gas Re circulation (EGR). The system will ensure the gas thatis not properly combusted is directed in the supplier cylinder. Thus,the amount of oxygen will reduce significantly, reducing nitrogenoxide formation.
Inorder for the Volkswagen to have a competitive edge, improvement ofits features is essential. Designing an application that can linkwith many brands of mobile phones is a great step. Individuals willeasily use mobile phones maps, messages, and music. The additionchange in the Volkswagen should allow a majority of applications intouchscreen mobile phones such as Facebook and Twitter. In order toavoid road accidents, it is important to add another device that candetect drivers’ level of concentration and slow down. Trafficcongestion continues to be a major problem in many states. In orderto prevent a collision, the current models of Volkswagen should beequipped with a Forward Collision System to alert drivers of animminent accident. Furthermore, fitting the Volkswagens with rearviewcamera systems will enable drivers to see obstacles during parking.
Johnson, T.(2012). Diesel engine emissions and their control. PlatinumMetals Review, 52(1),23-37.
Schiermeier,Q. (2015). The science behind the Volkswagen emissionsscandal. NatureNews, 25.