PepsiCo’slargest competitor is the Coca-Cola Company which is ranked as theworld’s best-selling company within the food and beverage industry.The company`s strategic planning and ability to take part incorporate social responsibility activities such as the Rio sports hasmade it famous and lovable in the eyes of consumers. One of thecompany’s major strength is its brand awareness which enables it tomaintain the top position as a clear cut winner. Over 95% of theglobe’s population recognize the corporation’s red and white logo(Hays, 2011).
Over thepast decades, the food and beverage industry has witnessed anincrease in competition through the introduction of new and bettersoft drinks. However, the Coca-Cola Company has been able to triumphover these challenges through active differentiation of its products.In the light of predicaments faced, this corporation maintains anon-staggering loyalty to their commitment through offering qualityand satisfying beverages to its clients. The company has also beenable to successfully keep its production recipes as a secret throughensuring that their manufacturing processes are well managed. Thissecrecy has further made sure that their beverages remain unique anddistinguishable across the world.
Althoughthe Coca-Cola Company has been able to maintain superiority withinthe food and beverage industry, Pepsi Company is in the process ofintroducing new products to the market which will enable the companyfight against this stiff competition.In the recent past, health consciousness has been observed as one ofthe major concerns facing all consumers. The beverage industry hasbeen significantly affected by this drastic turn of taste. A commongoal among all consumers is taking measures that prevent them frombecoming obese. Regarding this problem, PepsiCo has undertakenstrategies to introduce non-carbonated drinks which will targetcustomer segment with issues to do with a high amount of sugar. Giventhat the beverage market has seen changes as consumers shift tonatural and organic products, these products will be used to fightagainst our main competitors.
Hays,C. (2011). Thereal thing:Truth and power at the Coca-Cola Company.New York: Random House.