JessicaMarie Alba is a famous American model, actress, and businesswoman.She was born on April 28 1981 in Pomona, California to Mark DavidAlba and Catherine Louisa. Alba made her first television appearanceat only 13 years of age in 1994’s Camp Nowhere. However, her bigbreak came when director James Cameron selected her to star in histelevision series Dark Angel, which aired from 2000 to 2002 she wasonly 18 years old at the time. Since then, she has made numerousappearances in box office movies such as 2003’s Honey, 2005’sInto the Blue, Sin City, and Fantastic Four, and 2007’s Good LuckChuck among others (Neate). Correspondingly, the actress has wonseveral awards such as the Teen Choice Award for Choice Actress aswell as the Saturn Award for Best Actress on Television. In addition,she received Golden Globe nomination for her leading role performancein Dark Angel. Despite her immense success as an actress, Alba ismaking headlines today for completely different reasons. Of late, shehas been trending due to her successful business venture The HonestCompany. The company specializes in non-toxic, easy to use, andaffordable household products. Recently, Honest was officiallycertified as a unicorn start-up after reaching a valuation of $1billion in three years, instead of the five years it normally takesmost firms to do the same. Nevertheless, Alba’s credibility as anentrepreneur has been questioned by many, with most criticsattributing her success in business to her celebrity status.Nevertheless, a close look into the matter reveals that Alba’sbusiness is purely a product of many years of hard work,perseverance, and self-belief.
Notably,Alba is passionate this can be picked from the way he eyes light upwhenever she recounts the story of her company’s birth. She is alsonot shy to give an explicit account of her rise to success inbusiness “on the record”. In principle, Alba first conceived theidea for Honest in 2008 after the birth of her first child this waspartly inspired by her own struggles as a child. Alba’s childhoodwas plagued by a series of illnesses, which saw her in and out of thehospital frequently these mostly included asthma and a series ofother allergic reactions. When Alba was pregnant with her firstdaughter, she held a baby shower in which she received numerousclothes from friends and family. However, after washing the clotheswith a detergent that had been highly recommended by her mother, shedeveloped a serious case of hives. This made her hysterical shebegan thinking how it would have been if her child had developed thereaction in her stead. Fearful and anxious, that night she looked upall the ingredients on the internet and discovered that some toxinswere labeled as “fragrance”. Immediately, she knew that there wasa need for safe, yet easy to use household products that wereaffordable and beautifully packaged. However, although coming up withthe idea was an easy task, figuring out how to implement it was thedifficult part. Inherently, she would wait for two years beforemaking this idea a reality.
Despiteher beauty, Alba has had to work hard to get what she wants eversince she was young. At the age of 11, Alba, alongside her brother,aunt, her aunt’s sister and her boyfriend, as well as four cousinsattended an audition at the Beverly Hills Studio nevertheless, outof the thousands that attended, Alba was the only one who impressedthe judges. Consequently, she was awarded an entire year’s worth ofacting classes. Being a focused student, Alba condensed all theclasses into one summer so she would not have to miss school.
JessicaAlba’s dream from an early age was to make a difference in theworld. At the age of 12, she became a born again Christian and was anactive member of a conservative Christian youth group. However, afterturning 17 years, she quit after being fed up by the limitations andlabels of her group members. The same year, she attended an actingworkshop in Vermont and renewed her love for acting. The next year,at the age of 18, she returned to California and decided to look foran acting job were that to fail, she would go back to school.Fortunately, she landed the leading role in Dark Angel, which markedthe beginning of a long, illustrious career. Since then, Alba hasfeatured in numerous films and television series. Correspondingly,she began receiving requests to star in various movies as well as tomodel for several magazines. However, since Alba felt that she wasunderestimated in Hollywood, she worked hard and intelligently toprove her worth in the industry. For instance, she explicitlyinstructed her publicist to ensure that she appeared in three women’smagazine for any placement in a men’s magazine. According to her,this was intended to make a statement that she was not just anotherpretty face she was out to inspire women and make a difference inthe world as well.
Fundamentally,every journalist faces the burden of having to ask tough questions,even if he/she likes or looks up to the interviewee. Nevertheless, itis even more difficult to confront Jessica about her using her fameto leverage her business, instead of utilizing her entrepreneurialprowess. Her mere elegance, beauty, and infectious enthusiasm make itdifficult to question her about rumors that have been going aroundregarding her credibility. However, when she is finally confrontedwith the question, she remains surprisingly calm, almost as thoughshe was expecting the question, or had been asked the same thing onetoo many times to take offence any more. Regardless, her answer issimple, honest, yet very thoughtful. She admits that her fame hasbeen extremely useful in her efforts to spread word about her newcompany. Nevertheless, the fact that she is a famous actress hasforced her to work very hard to get to where she is currently.According to her, not many people trust actresses with businessperhaps, this is due to the popular belief that celebrities possessmore beauty than they do brains. In order to demonstrate this fact,she explains that after coming up with the idea for Honest, it wasdifficult to get investors. In fact, even her current partner andcofounder Brian Lee had passed on her idea at first and only gotinterested after getting a child of his own and being pressured byhis wife to find toxin-free household products.
AfterLee agreed to collaborate with Alba on the Honest venture, theyestablished the firm in 2012. That year, they were able to make salesof up to $10 million even though they had only began with 17products, all belonging to the diapers and wipes category, which wereshipped to subscribers on a monthly basis. Alba explains that, beinga mother, she understands the frustrations that come with a shortageof diapers, especially for new mothers. In such a manner, sheconceived the idea of the monthly dispatch to ensure that mothers hada continuous supply of diapers for their children. Today, Honestsells more than 135 products, including diapers and wipes,toothpaste, and nipple balm among other toxin-free products needed bymothers and any other person interested in healthy products.Essentially, this growth proves that Alba does not run her company onsheer luck or fame alone, rather she knows what she is doing and is acredible entrepreneur. This year alone, the company has managed tomake more than $150 million worth of sales, demonstrating Honest’sproductivity at the helm of Alba.
Criticshave been very skeptical of Honest’s success they have expressedthat it is not rare for startups to hit the unicorn status thencollapse afterwards. Nevertheless, at the rate things are going forHonest, there is no end in sight to the company’s upsurge. On thecontrary, Honest shows more promise of future growth this is asentiment shared by other companies in the same industry. Forinstance, Unilever is so confident about Honest’s potential that ithas expressed its willingness to purchase the company for $1 billion,which is approximately 76 million Euros (Neate). Nevertheless, bothUnilever and Honest have refused to divulge further details aboutthis until they reach something concrete. Regardless, this shows thatHonest is not a temporary unicorn startup, as some people speculate.Moreover, it shows that Alba is a legitimate, result-yieldingbusinessperson and this should not be overshadowed by her fame.
Inconclusion, Alba’s success with Honest is purely due to her hardwork, resourcefulness, ambition, and self-belief this remains trueeven though her credibility is often questioned due to her celebritystatus. Notably, the actress’s company, Honest, impressively becamea unicorn start-up in three years, instead of the five years it takesmost firms to reach the same level. Correspondingly, this haselicited speculations that the company was only able to achieve itscurrent success due to the fact that Alba is an internationallyacclaimed movie star. However, looking closer into the matter andassessing the issue from Alba’s point of view, it is apparent thatthis is exaggerated. In reality, Alba has had to work hard foreverything in her life despite being incredibly beautiful. Forinstance, when she was 11 years old, she was forced to condense awhole year’s acting classes into a single summer just so that shecould not miss her normal classes. Moreover, Hollywood underestimatedher, making her work extra hard to prove her worth.
Afew minutes with Alba reveals that she is, and always has been,passionate about making a difference in the world. She began Honestin order to provide people safe, efficient, and affordable householdproducts this was after realizing that most products in the marketcontain toxins, which are labeled as “fragrances”. Essentially,this shows that Alba is genuinely committed to making a positiveimpact in the society, and her company is not just another publicitygimmick. Overall, Alba’s business credibility should not bequestioned due to her fame, as honest to many mothers and otherpeople who are interested in healthy household products.
Neate,Rupert. Unileverin talks to buy Jessica Alba`s Honest company for $1bn. TheGuardian, 23 Dec 2106,https://www.theguardian.com/business/2016/sep/16/unilever-jessica-alba-honest-company-acquisition-talks