InternationalizingMalaysia Shoe Company to French Market
Effectivemanagers know how to get the most out of their employees whilebuilding them up in the process. There are valuable skills thatmanagers need to embrace to function efficiently globally. BeautificCompany needs to engage in an extensive leadership training toenhance the capability of its management team for effectiveestablishment of business in France. The following are severalessential skills that managers will need to embrace.
CriticalThinking: Critical thinking refers to the potential to exploresituations or statements as well as determining their soundness, itis the base on which present management team builds their careers.Critical thinking enables problem solving, which is an essentialskill in the administration of the organization (Schoemaker, Krupp &Howland, 2013).
EffectiveCommunication:Global leaders need to develop cross-cultural cooperation skills touphold global competitiveness. Managers need to develop the skill ofasking questions and communicate effectively since distinctpersonality traits can cause misunderstandings andmisinterpretations. BeatificCompany’s managersneed to be mindful of their nonverbal language as well as awarenessof acceptable habits and restricted habits in France. Active managerscan obtain information from several sources including employees oreven from the industry around them and utilize it to benefit thebottom line (Schoemaker, Krupp & Howland, 2013).
Abilityto create motivational procedural:Beautific firm needs to institute motivational techniques destined toinspire employees to boost team spirit. Team spirit stimulatesworker’s performance and enhances their feelings of appreciationand belonging (Chuang, 2013).
AnalyticalSkills: Managersneed to have an analytical mind, it includes being aware of the valueof the vast amount of data available currently as well as having aninterest in what the data reveal about consumers’ habits andeffectiveness of various marketing strategies.
Holisticapproach: Effectivemanagers need to approach marketing on the basis of interconnectedand integrated systems and how they affect each other. It includesthe ability to assess various areas in which the organizationalprocedures need to be enhanced. Streamlining processes and reducingcosts are too essential ways a manager displays this skill (Chuang,2013).
Effectivemanagement techniques entail building team, a network ofrelationships as well as developing and motivating others. Beautificfirm opts for participative management style. It involves sharinginformation with the staff and accommodating them in decision making.It includes encouraging employees to manage their departments as wellas making decisions based on policies and processes. Since employeesneed to embrace skills to facilitate their participation in thedecision making, it will hence facilitate incorporation of variousmeasures destined to train employees on decision-making a well ascultural values of the organization (Branch,2011).Italso entails showing empathy for others and giving appreciation fordistinct values, beliefs, and experiences.
Representativeparticipation will allow employees to be represented by a small groupin various aspects of the organizations. The major goal of therepresentative participation is to rearrange power within theCompany. Workers’ interests become essential to management andstockholders. Participative management style will enable Beautificfirm to expand its operations in France. Nevertheless, the leadershipskill is not suitable at every level of the organization hence,BeautificCompany will need to employ another type of management style toremain competitive in France. Total quality management styleincorporates all functions of a business to attain high-qualityproducts. Its primary components include customer satisfaction, theresponsibility of all staff and accountability of all workers. It isan integrated technique that involves each aspect of the organization(Businessinfo,2016).The entire team from the CEO to the line employee is engaged in acollective commitment to enhancing the efficiency of the overallorganization. Total quality management style will facilitate employeeto grow as well as to partake in improvements so as to exemplify aparticipative management technique. Besides, TQM promotes anever-changing or continuous process and accentuates the ideas offunctioning consistently towards improved quality.
Centralizationstructure refers to the process where planning and decision making ina firm are concentrated in one location or one group. Many decisionsare executed at higher levels of the hierarchy whereby key policymakers are housed in central headquarters. Centralized structurekeeps all sections of an organization focused on one vision orpurpose, in this case, Beautificfirm’sexecutive team will hence be able to establish and communicateorganizational vision or strategy to all workers and keep departmentsmoving in the same direction. It will prevent possible inconsistencyin the image and assists the firm to deliver a universal message tothe clients and communities (Surbhi,2015).The centralized structure incorporates only a few numbers ofindividuals in discussing and deciding on a strategy and action, forthis reason, Beauticfirm will a have the potential of reacting more quickly to dynamicconditions in France. Leaders will be able to gather relevantinformation regarding various aspects of business in France andefficiently incorporate strategies that enhance competitiveadvantage. Also, a centralized system enables quick decision makingdue to the involvement of a few number of individuals. Top managerscommunicate directives to the lower levels for execution. With asmall group of persons at the top assigned the task of making crucialdecisions, Beautificfirmwill experience fewer conflicts as well as the dissent among lower tomid-level staffs. By involving many employees and levels in theorganization decision-making process, there is a high likelihood ofemergence of conflicts and differences in strategies implementation(Maguire,2012). Organizationsinsulate other leaders from the burden of making inappropriate orrisky decisions by giving top managers the responsibility offormulating and implementing crucial decisions. This kind ofmanagement is critical to lower level manager-employee relationships.Giving leaders the power to make important decisions of the firm,they retain more control over the functioning of the organization anddevelopment of its culture. Besides, minimal questioning occurs overwho is accountable for the results of those decisions (Klibanoff &Poitevin, 2013). For example, in the instances when the Beautificfirmwill experience disagreements with its suppliers or clients inFrance, top managers will be in a position to assess the occurrencesto determine the root problem as well as formulating strategies toprevent such disagreements in future. This sense of accountabilitybestowed to the top managers enables them to drive each other to thepeak performance.
Organizationalstructure refers to the manner that a corporate organizes people aswell as its operations to meet its targeted goals. Beautific,opt for a joint venture with TaraJarmon asthe market entry strategy in France. Tara Jarmon is a France–basedCompany, dealing with clothing for women, it isamong the most renowned firms in France (AbdulJaami,2011).Thisstrategy is consistent with the organization’s polycentricmanagement orientation that will ensure that the management teamlearns and understands the local market conditions and delivers theorganization’s products to the satisfaction of the market (Wright,2011). By forming a joint venturewith a locally based firm, BeautificCorporation will have access to the new markets as well asdistribution networks which will increase its productivity byfostering the company`s overall growth in France.
Thejoint venture market entry strategy is also deemed suitable due toits financial friendlinessbased on sharing of risks and costs with a partner as well asaccessing greater resources such as finance, technology, andexperienced employees. The common framework to be adopted Beautificfirm is as presented below:
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Branch,K (2011) Participative Management and Employee and StakeholderInvolvement,
Businessinfo. (2016). Thejoint venture – benefits and risks | nibusinessinfo.co.uk.
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Chuang,S (2013) Essential Skills for Leadership Effectiveness In DiverseWorkplace
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Wright,D. (2011). International joint ventures, a practical approach,Retrieved from,
Surbhi(2015).Differencebetween Centralization and Decentralization, Retrieved from,http://keydifferences.com/difference-between-centralization-and-decentralization.html
Shoemaker,P. Krupp, S & Howland, S(2013).Strategic Leadership: The essential, Retrieved Fromhttp://www.harvardbusiness.org/sites/default/files/HBR_Strategic_Leadership.pdf