INFLUENCE OF ENTATAINMENT MEDIA 4
Influenceof Entertainment Media
Influenceof Entertainment Media
Thegrowth of the entertainment industry in the world has led to asignificantcultural revolution around the globe, the American Societybeing one of the communitiesaffected. According to Tamborini, (2011),various forms of entertainment media such as movies, TV shows, radio,the internet,and magazines have had asignificantimpact on the culture of the American people through its influence onindividuals’ behavior, lifestyle and way of thinking. The thegrowth of the media industry has contributed immensely to molding offeelings and values especially on the young generation in theAmerican society.
Tostart with, the various forms of the entertainment media such as TVshows, music, Cinema, Video programs and radio programs has led to achangeof social behavior and attitudes among the American people whencompared to the way of living among American people many decades ago.Next, the change of behavior and attitudes can beattributedto the rise of celebrities in the society whom the young generationlooks up to, good examples being celebrities like Justin Beiber,Beyonce, Rihanna, Kim Kardashian, Jay-Z,Kanye West, Chris Brown the list is endless. In many cases,the wrong message passed have changed how people live everydayof their life. Many American people consume what they see invarious forms of theatermedia that makethem emulatethesuperstar way of life hence contributing to the thrashingof ethics through for example sexual content they watch.
Thesocial influence ofthismedia can be positive or negative depending on how it’s perceived.On the positive part, the industry through the implementationof an ideal image of successful people in the American society suchas celebrities, politicians and business people coupled with greatadvertisements that can positively influence the thinking of youngpeople and make them work hard to be successful in life also(Tamborini, 2011). Sports marketingand gaming videos may lead to a positive influence on how people canlive a healthy life by doing exercise.
Onthe other hand, various forms of entertainment channels ofcommunication can cause anadverse impact on theyoung people. For instance exposure to celebs smoking cigars, overdrinking and in general drug abuse can have a negative controlon not only the young people but the societyas a whole.Airing violent images and explicit sexual content can also depriveour kid`smorals. Also,the implementation of the internet through social media applicationssuch as Facebook and YouTube, and games can expose childrento adult content that in one way or another result indamageof morals in the society (Tamborini, 2011). It’s,however,important to note that theindustryunderdiscussionis mostly negative through the adverseeffects outlined above.
Insummary, the entertainment media industry and its various forms is amere reflection of our society’s behaviors, lifestyle,and attitudes. Most of our day to day activities arebasedon what we consume from different programs we viewor read.It’s,therefore,important to adopt what can best improve our society’s moral valuesnot forgetting our culture.
Tamborini,R. (2011). Moral intuition and media entertainment. Journalof Media Psychology