Howto ensure the most compelling products live up to the clients’expectations
Afterhaving conducted several pieces of market research, it was observedthat carbonated beverages were increasingly presenting health-relatedrisks (Capparell, 2015). As a result, most consumers were shifting tothe consumption of natural and organic products. Therefore, PepsiCo`smanagement team unanimously agreed that non-sweetened drinks were themost compelling value propositions since they adequately address theproblem stated above. Some of these bundles of products includenatural yoghurt, iced tea, Pepsi Diet and bottled water among others.
Satisfyingour customers` needs remains to be the company`s top priority. Inthat case, the new products will be produced in a way that they notonly meet the consumer`s expectations but also exceed them. Theprimary strategies that will be employed to ensure that the productslive up to customers` expectations include regular follow-upinterviews and discussing the solutions openly (Cowan, 2015). Thisway, the company will be able to determine whether consumers aredissatisfied, satisfied or over satisfied and amendments will be madewhere necessary.
HowPepsiCo will use customer surveying and data collection as theproduct enters the market
Onebasic strategy that companies can employ to manage client serviceexpectation is by openly discussing the solutions offered throughobtaining feedback. That way, the company is aware the position theirnew product takes within the market and whether it occupies theforeseen product niche. In that case, PepsiCo will use customersurveying and data collection techniques to obtain feedback from thetarget market. The major essence of this survey will be updating thecompany on whether the products provide the solution intended by thecorporation. This data will also give an insight of theproduct-market fit which will enable the company to make anyrectifications where necessary.
Capparell,S. (2015). Thereal Pepsi challenge.New York: Free Press.
Cowan,G. (2011). Fivestrategies for managing customer expectations.Oxford:Clarendon Press