E-commercein terms of Business-to-Customer Models (B2C) and its examples
TheB2C models commonly known as the business-to-customer electroniccommerce are direct business transactions between the firm and theconsumers. These models are those that offer services or sellproducts directly to customers through the internet and it includesonline banking, online health services, travel facilities and manyothers. The business-to-customer models concentrate onstraightforward selling and marketing between a firm and a consumerthrough the electronic commerce websites. Additionally, the B2Cfocuses on service and product exchange from a company to a buyerwhereby traders sell their merchandises to the customers.
Inthe business-to-customer commerce, electronic payments procedures areused and the customer can freely complete the transactionseffectively. Similarly, the B2C firms can have electronic-basedsoftware that allows shopping and selling of products online. Forinstance, customers engage in the business-to-customer commerce whenthey buy households or dine at a cafeteria. The B2C sellingemphasizes on assistance and usually aims emotional triggers toinduce customers to make impulsive buying (Shaw et al, 2012).
Thebusiness-to-customer models are divided into five main types and theyinclude online mediators or intermediaries, direct merchants, publicrelation-based models, public-based models and stipend-based models.The above-mentioned categories are unique from each other and areused to reach a variety of audiences. Additionally, the B2C isoperational in relatively smaller businesses and depends oncustomized transactions hence eliminating comprehensive consumers.The following are the two examples of the business-to-customer (B2C)model:
1.Walmart is one of the business-to-consumer models. It is a worldwideretail company that functions as a chain superstore and grocerystores. The Walmart offers a way to buy goods and can shareinformation and execute other important activities. Additionally, theWalmart Company replaces their stock directly from the wholesaler andkeeps their prices low and customers go to online store and buy theproducts they need. Walmart uses online advertisements and sendsunidentified info to customers with associate programs that arelisted on their websites. Walmart offers the business-to-buyer itemsas its stores have complete branded products to win customers throughtrust and honesty.
2.Amazon it trades customer products such as retail goods and contentproducts through their online website (www.amazon.com). It functionsas an online media model for running contents that offer electroniccommerce and cloud computing service programs. Additionally, it sellslow-end products such as in their store brand AmazonBasics. Itsdomain website has attracted more than 600 million customersannually. Similarly, it has a massive amount of server capacity forits website to accommodate the excessive inflow of customers.
Itallows its users to give assessments to the web page of productswhere these products are rated on an evaluation scale. It also hasfeatures which help customers to search keywords for products such ascomplete text of some books. Notably, Amazon delivers most of itsproducts from third-party merchandisers who sell their products onAmazon where the associates gain a charge and all the payments arehandled by the company itself. It incorporates a multi-levelelectronic commerce approach where the sales are processed viaAmazon.com and ends up at the individual customer (Shaw et al, 2012).
Thecompany also registers information of customer buyer behavior whichassists them offer or recommends any customer a particular product.The company has three divisions that include North America,International and Amazon website services and all these focus onparticular products that range from startups to exports sale.Finally, the company provides Amazon Prime which is a yearlyparticipation platform.
TheEvolution and Future of E-commerce
Electroniccommerce has evolved and transformed over time to meet the everdynamics needs of the modern world It the early times electroniccommerce was restricted as customization want’s an alternative asproducts were not designed for online selling. Additionally,electronic commerce has largely transformed retail selling wherenon-existing business models have become a possible intimidation tothe traditional commerce.
Currently,electronic commerce has incorporated online marketing where merchantsearn profits on their customized products. Similarly, companies andartists can now operate a successful business from their comfort oftheir homes. On the other hand, modern platforms have emerged thatput responsibility on marketing the products instead of fashioningthem. With the use of company websites, sellers can view theperformance of their products as well as buyers can get informationon particular goods available at their disposal (Shaw et al, 2012).
Thefuture of electronic commerce looks to be bright. This type ofcommerce is likely to grow since it is a convenient form of onlinetrading. The existing online commerce will continue to createphysical locations mainly to improve business-to-customer services.It is expected that electronic payments will support electronicretail in the future as new stores are adding up to increase trustwith consumers. In the recent studies, it is suggested thatelectronic commerce is accelerating rapidly as internet andtechnology are the main sources of the much-anticipated growth anddevelopments in the e-commerce.
Theelectronic commerce will still grow because many people worldwide aremoving to online spending the recent number of digital buyers andsellers are increasing. Delivery times will also improve and customerservices will get better and the product choice will become even muchgreater with electronic commerce. Finally, as companies are trying toacquire online tracking and customer information collectiontechniques, it has added the great development of electronic commercewhere retailers will be allowed to use the existing procedures topersonalize the entire technological market.
ExistingThreats to E-commerce and the ways to thwart these dangers
Hackingis the major threat to electronic commerce hackers steal informationsuch as login authorizations, account numbers and other financialinfo. Second, threats to the online systems such as viruses, Trojansand worms are the main dishonest ways of stealing data hencecompromising the reliability of all electronic commerce websitesolutions and crush the whole system. Third, as electronic commerceservices are largely compelled by online money transactions, crackersand everyone with the understanding of manipulating the online systemcan snip money from credit cards and accounts payouts (Miller et al,2011).
Forthis reason, as ecommerce procedures are susceptible to unscrupuloususers the following ways can be used to prevent these issues fromoccurring. First, authentication improvements that eliminateunethical users can help. The electronic commerce services can useidentification procedures such as security keys, password andbiometric confirmations to identify customers. Second, dealing withsoftware viruses and Trojans using the developed anti-viruses andexpert-programmed checks is important and security implementions byfirewall programs that restrict access to and from online systemsthat check users and access domains can help.
Miller,J. (2011). E-Commerce Security Threats.
Shaw,M., Blanning, Strader, T., & Whinston, A. (Eds.). (2012).Handbook on electronic commerce. Springer Science & BusinessMedia.