Developinga Health Advocacy Campaign
Developinga Health Advocacy Campaign
Obesityin children is considered as a major health issue in this century.Childhood obesity has been increasing at an alarming rate. Currently,42 million children suffer from obesity globally. Among thesechildren, approximately 35 million of them live in developingcountries. As per the World Health Organization (WHO), overweight andobese children are most likely to remain obese in their later life.Moreover, they also stand to have a high probability of gettingnoncommunicable ailments such as cardiovascular diseases. This paperwill highlight the severity of obesity in childhood founded onstatistics. Also, it will show the health effects of these childrenand the impact on the society. Additionally, this paper will create aplan on health advocacy to counter this problem.
Descriptionof the Health Issue and the Affected Population
Obesityis among the numerous population health issues. It has raised concernin the US and the world as a whole. However, it has beenmisinterpreted by many individuals who apply the expressionsynonymously to the overweight conditions. Obesity correctly refersto a medical condition which is characterized by having excess bodyfat that has accumulated in a person’s body. In the long run, thiscauses harmful effects on the concerned individual health. The Bodymass index is the commonly used as a measure of obesity. A person canbe considered to be obese if his or her body mass index exceeds 30kg/m2. As per Canoy & Bundred (2011), being overweight is acondition in which a person’s body mass index is between 25 and 30kg/m2 [ CITATION Ins13 l 1033 ].
Themost common reason for obesity is a combination of geneticsusceptibility, excess food intake and the failure to undertakephysical activity. However, few cases have reported that obesitydiagnosis is a result of endocrinal and genetic disorders. Moreover,others link obesity to mental illness and at times medicinal intakes.A crucial point to know is that obesity is lethal. It is a keycontributor to dreadful diseases such as obstructive sleep apnea,heart diseases, type2 diabetes, osteoarthritis and some types ofcancers [ CITATION Shi16 l 1033 ].
Obesityis indiscriminate in that it attacks any person. However, evidenceindicates that children are the most susceptible group to obesity. Asper the Center for Disease Control and Prevention, among the childrenpopulation aged between 2-9 years, almost 17% of them suffer fromobesity annually. In the meantime, 17.5% of the children aged between6 and 11 suffer from the condition. This paper chose to discusschildren obesity since predominant evidence indicates that the issueis getting to epidemic levels. As a result, it has a considerableimpact on children psychological and physical health. As stipulatedby Canoy and Bundred (2011), children obesity if not adequatelycontrolled, it is probably going to go into adulthood. Moreover, itis likely to expose them to contracting other non-communicablediseases such as cardiovascular diseases and diabetes while at youngages [ CITATION Kni15 l 1033 ].
Forthis paper, the two advocacy campaigns applied are policy advocacyand awareness campaign policy. Awareness policy served to ensure thatthe communities understand the basics of child obesity. Specifically,this is a grass-root advocacy campaign which aims at creating awell-informed community with regards to a healthy childhood community[ CITATION Kni15 l 1033 ].Throughthis research, it was realized that most parents had little knowledgeof this issue. They lacked information on signs showing a childsuffering from obesity and the risks associated with this issue. Onthe other hand, the policy advocacy campaign targeted at effectingpolicies which if implemented, may possibly serve to improvechildren’s health autonomy and safety.
AttributesMaking the Campaigns Effective
Thecampaigns applied had extensive coverage due to the ability of thecampaigners to perform the campaign widely. Also, the campaigns hadcredibility in its communication. The messages and Communicationchannels were correctly controlled and managed. This guaranteed thatthe messages were understood clearly by the population targeted.Moreover, to ensure consistency, campaigns on follow-up were done viamedia.
Afterfinding out that childhood obesity is caused by lifestyle choices andenvironmental factors, the policy proposed is that lifestyle changeswill play a pivotal role in remedying the problem of obesityworldwide. The decline in physical activity plays a complementaryrole in obesity. Thus, the recommended policy asks parents to managethe diets of their children and also encourage the children toundertake physical activities.
Childrenare affected negatively by obesity. It has an effect on the social,emotional, and physical aspects. It also impacts on theirself-esteem. These effects can be associated with poor performanceacademically, and the policy can remedy this. The policy’s firstobjective will be aiming at decreasing obesity worldwide. Secondly,implementing the policy will create a population of healthy childrenin social, physical, esteem and emotional aspects. Thirdly, thepolicy, as a result, will create an academically performingpopulation of children.
Asoutlined by Canoy and Bundred (2011), by saving children from theproblem of obesity, it will help lower their chance of leading alower quality life that the children can experience. Edmunds, Waters,and Elliott (2001) state that operationalizing such a policy helps tomanage obesity in children thus saving them from co-morbid conditionsthat are classified as cardiovascular, metabolic, pulmonary, hepatic,orthopedic, neurological, and renal disorders related to obesity inchildren [ CITATION Ins13 l 1033 ].
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