COMMUNICATION AND MEDIA 4
Journalism,like any other profession, has rules and ethics that guidejournalists in their duties. Professionals in the field are requiredto observe values such as factuality, fairness, and non-partisanship,among others. It is noteworthy that the society depends on the newagencies such as TV and newspapers for news material. As a society,we believe in the news items from the agencies although at times wecriticize their coverage. The compares and contrasts how the mediaoutlets covered the story of Donald Trump’s win in the recent USpresidential elections. In particular, we examine Fox News and NewYork Times.
TheNew York Times appeared to report negatively about the candidate andthe ultimate win. The outlet was biased in its coverage of Trump’swin. From the reporting, we observe that New York Times waspro-establishment. The media house claimed that the victory hadplunged the country into a period of uncertainty. It also reportedthat the American voters and the international community had notexpected the win. In fact, the outlet painted a picture that theAmericans were not prepared to be led by the president-elect.Moreover, the coverage highlighted at length the reactions of thecitizens regarding the win as opposed to providing information on thefigures and celebratory mood by the winner.
Onits part, the Fox News reported positively about the election andTrump’s win. The outlet was concentrating on informing the citizensof the events surrounding Trump’s wins. It undertook to give theaudience the facts, including the figures from the states. Theanalysis was also conducted between the two leading candidates. Theoutlet did not appear to favor either of the political divides butconcentrated on informing the citizens about the election figures.Compared to New York Times, Fox News was a little bit neutral in itscoverage. Fox News significant emphasis on the current events whileNew York Times undertook an analysis of the possible consequencesfollowing the Republican candidate’s wins.
Privatemedia agencies often have a partisan approach where they lean towardsa particular political grouping. During political campaigns, forinstance, politicians literally ‘buy’ journalists to help advancetheir agenda (Farnsworth & Lichter, 2011). The aim is to promotetheir candidacy and party by shaping the opinion of the publicthrough the media items. Many news reporters do not make an effort tounderstand facts and ideas are presented. Often, the mainstream pressis accused of being too liberal or conservative in the US. Suchscenarios indicate that the media agencies have tried to remainneutral. It is notable that the outlets should realize neutrality atthe expense of objectivity. Achieving neutrality is not easy since ajournalist has no view on the matter. Their primary duty is tocorrect the prejudices created by the leaders or other news sources.Nonetheless, it is possible to remain neutral when reporting about anevent but difficult when commenting on an issue. Journalists shouldpresent clear, accurate, and comprehensive news that reflect the realpicture on the ground (John & Johnson, 2012).
Inconclusion, attaining neutrality in media coverage is not easy due todiverse interests among the players. Examination of the presidentialelection win in the US reflects the media’s element of bias. NewYork Times and Fox News covered the event according to theirinterests. The reflection shows how attaining neutrality isdifficult, especially on political and business matters.
Farnsworth,S. J., & Lichter, S. R. (2011). The nightly news nightmare:Media coverage of U.S. presidential elections, 1988-2008. Lanham,Md: Rowman & Littlefield.
John,S. B., & Johnson, K. A. (2012). News with a view: Essays on theeclipse of objectivity in modern journalism. Jefferson, N.C:McFarland.