BUSN499 WEEK 7 ASSIGNMENT 6
BUSN499Week 7 Assignment
BUSN499Week 8 Assignment
Themodern society embraced electronic technologies and integrated theminto almost everyone’s everyday routine years ago. Things that wereinitially considered exclusively physical have been converted intoseamless electronic signal flows thanks to the onset of electronictechnologies. No process can be termed to be independent oftechnology, as even the most critical ones have been and continue tobe organized within programs run on computers. With thesedevelopments in place, the electronic portfolio cannot be termed asan innovation so extraordinary. The electronic portfolio existsbecause technology has allowed transmission of business documents andpapers in electronic form. Without a doubt, electronic technology isan integral component of business communication. The ability tocreate an appropriate electronic portfolio is a skill that is vitalfor the achievement of complete business literacy.
ElectronicPortfolio Preparation Process
Inthe process of preparation of an electronic portfolio, the first stepis the cover letter. Quite a number of things come into play when onewants to get employed (Enelow& Kursmark, 2004). A cover letter is what gives the firstimpression to an employer about the potential of the candidate.Although a cover letter is different from a resume, it contains theprospective employee`s perspective and motivation. A single vacancyattracts many applicants, and the cover letter serves as the jobseeker`s face which the employer has to spot and select from therest.
Controllingboth content and formatting is essential in writing a good coverletter. Employing the right words and phrases helps one to expresstheir opinions and thoughts vividly and eliminate the risk ofmiscommunication. Preparation of the cover letter also served aspractice for styling proper business papers.
Theresume is always the second necessary document to be consulted afteracceptance of the cover letter. According to Enelow& Kursmark (2004), a resume, commonly referred to as curriculumvitae,is a brief autobiography of the candidate. It contains a broad arrayof information, ranging from personal bio data, academicqualifications, knowledge, and skills set. A resume provides orderlydata that is easy to analyze, hence making it easier for the employerto make a decision.
Duringthe process of learning how to write a convincing resume, weexhaustively explored the resume order and all the details that needto be incorporated. We also learned how to organize criticalinformation into a single file and the right way of submitting theresume.
Companybrochures contain informationabout the organization. This constitutes part of the electronicportfolio. So as to make a brochure more attractive to potentialclients and employees, a brochure organizes information in a uniquebut captivating manner. The visual design has to include graphics andattractive colors bearing in mind the design elements and principlesof emphasis, balance, and contrast so as to capture the audience`sattention. A brochure should not be overcrowded with information itshould contain only the most essential information arranged in amanner that is comprehensible.
Duringthe organization of the electronic portfolio, we prepared companybrochures putting into practice our visual design skills. We alsopracticed how to choose appropriate information to be included in thebrochure. This exercise enabled us to grasp how to organize data onthe brochure such that it works towards achieving the company’saim.
Sincethe Internet has become part and parcel of our normal routine, theweb page cannot be overlooked in the process of electronic portfoliopreparation. A web page is a combination of text, videos, images andsound, created mainly in hypertext markup language (HTML) andaccessible via the Internet. A website is made up of several webpages. A web page provides simultaneous real-time access to datasince it can be accessed online. Just like the company brochure, aweb page is essential in designing an electronic portfolio. Mostusers visit company websites to get information as opposed to theolden days when one had to walk into the company premises physically.
Wepracticed creating web pages using the various web authoringlanguages. We also learned about the characteristics of a good webpage and the essential components of a web page such as hyperlinks,simplicity, and contrast.
Althoughit is the last part of the electronic portfolio, a business plan isnot the least. According to Pinson (2008), a business plan is anoutline of the actions that are to be taken so as to achieve successin the business. It provides a framework along which businessoperations are founded and geared towards the spelled out objectives.It gives a perceived destination and the means by which to reach thatdestination. In the creation of a business plan, all facets ofcompany activity have to be incorporated. We learned how to prepare abusiness a plan and present it in a way that can convince potentialsponsors or lenders to the course.
Anelectronic portfolio is a combination of separate documents aimed atachieving different objectives. However, all the documents areequally important as far as business papers are concerned. Practicingcreation of electronic portfolio is a step towards integrating oneinto the business sphere.
Enelow,W. & Kursmark, L. (2004). Coverletter magic. Indianapolis, IN: JIST Works.
Pinson,L. (2008). Anatomy of a business plan. Tustin, CA: Out of YourMind and Into the Marketplace.