Themovie the “Blood Diamond ‘is set during the civil war of SierraLeone that took place between the year 1991 and 2002.The moviemirrors a country that is separated by the war between the governmentloyalists and the revolutionary forces. The movie singles out on howthe Revolutionary United Front pursued a rebellion that devastatedthe nation of Sierra Leone (Blackburn, 2016). The conflict resultedin the destruction of infrastructure, raping women, and burning ofvillages. The refugees are forced to work in the RFU diamond minesunder poor working conditions. The movie illustrates instances ofethical issues while presenting characters with both exemplified andbad characters. Moreover, it gives an opportunity for the audience todepict several business ethical implications. This paper aims atgiving the overall assessment of the movie as it is related to thetopic of social responsibility. This paper also supports theassertion that the government and consumers have a major role ofensuring that the products they consume have been produced inethically.
Theactions of different characters in the movie reveal the ethicalissues that are prevalent in the movie setting. As the movie engulfs,the aspect of utilitarianism, altruism, and communitarianism dominatethroughout the occurrences (Blackburn, 2016). Despite the fact thatthe concepts do not exist in the purist form, the behaviour of thecharacters in the movies is based on their advantages anddisadvantages. Owing to the principle of utilitarianism, it is arguedthat the alternative that benefits a large number of people should beopted for. The intensity of ethical issues in business is mirrored inthe case whereby the Western Corporations consistently purchasediamond despite the fact that they are aware that the workingconditions of the workers are not favourable. (Blackburn, 2016)
Intimidationof the local members and forcing of the individuals to harvestdiamond presents an ethical issue. Despite the fact that the WesternCorporations were aware of how the workers in the mines lost theirlives while harvesting diamond, they still persisted in the purchaseof the product. Observably, the movie depicts on how people wereenslaved and slaughtered for the purpose of protecting the markets.In the case of the western corporations, boycotting of the productsof the RUF could have been the best solution (Blackburn, 2016). Thisis because the working conditions of producing the diamond did notmeet the first world standards.
Inthe movie, one of the enslaved members is the fisherman by the nameSolomon Vandy who is detached from his family members in order towork in the Revolutionary United Front diamond mines. His young sonis also kidnapped for the same purpose. This vividly depicts that theRUF organization was unethical in the way it handled people. It didnot use the right form of persuading people to join in working at thediamond mines. According to the teachings taught by the RUF, it isparamount to ascertain that the organization was unethical since thechildren are encouraged to forget their families and kill withoutshame while harvesting the diamonds.
Oneof the business ethical considerations underlying the movie is thestolen diamond that is to be sold. The circumstances under which anindividual can purchase such a product despite the fact that theperson is aware of the wrongdoing and vices involved in making andproducing of the product is another ethical dilemma presented in themovie. For instance, the individuals such as Solomon and thekidnapped children underwent immense oppression when they wereharvesting and working in the diamond mines.Dany Archer is mirroredas one of the Anglo ex-mercenary from Zimbabwe who engages himself inthe trading of arms for diamonds with the commander of RFU.However,this seems ironical since Archer continues with the tradingactivities although he is aware that the diamonds are not conflictfree.
Dueto the fact that the main problem presented in the movie is theoppression of the workers in the diamond mines, the best way in whichthe parties in the movie could have curtailed the problems is bycombating the trading of the conflict diamonds. For instance, theWestern corporations could have stopped purchasing the diamond fromthe RUF organization. Another way in which the corporations couldhave prevented the problem is by asking the guarantee from the RFUthat the diamond which they were purchasing was conflict free(Luetge, Armbrüster & Müller, 2016). It is, therefore, theresponsibility of the consumers to ascertain the standards ofproduction of a given product before making a decision to purchaseit.
Fromthe foregoing discussion, it can be argued that a business can be incompliance with the law but yet be unethical. For instance, anorganization can comply with the organization employmentrequirements. Also, a business can be tax compliant which isfollowing the law but still be oppressing the employees (Hazels,2015). That way, it may be unethical in that it does not offerbetter-working conditions for the employees. As such, governments ofthe consuming nations should establish laws which state that onlycountries that have implemented rough controls and meet the minimalethical standards of production of a given product.(Sahu, 2016).
BlackburnT. (2016). Blood Diamond (Video file).Retrieved fromhttps://www.youtube.com/watch?v=EcmGRRZjfxU
Hazels,T. (2015). ETHICS AND MORALITY: WHAT SHOULD BE TAUGHT IN BUSINESSLAW? Academy of Educational Leadership Journal, 19(2),77-89.
Luetge,C., Armbrüster, T., & Müller, J. (2016). Order Ethics: Bridgingthe Gap between Contractarianism and Business Ethics. Journal ofBusiness Ethics, 136(4), 687-697. doi:10.1007/s10551-015-2977-6
Sahu,H. (2016). A DESCRIPTIVE STUDY ON BUSINESS ETHICS. CLEARInternational Journal Of Research In Commerce & Management, 7(9),35-38.