BlackFriday Target vs. Cyber Monday Amazon
BlackFriday Target vs. Cyber Monday Amazon
Theend of year sales, marking the Christmas season, begins on BlackFriday and extends to Cyber Monday. In the United States, the BlackFriday is usually the Friday after Thanksgiving while Cyber Mondayis the Monday that follows Thanksgiving. During these two days,retailers and companies offer huge discounts on items for the purposeof encouraging copious shopping. The case study seeks to examineBlack Friday for Target Company and Cyber Monday for Amazon.
Thinkabout each company’s target market. Do you think participating inBlack Friday or Cyber Monday was a good idea for the company? Explainwhy or why not?
Theparticipation of Black Friday and Cyber Monday for Target and Amazonrespectively was a brilliant idea because the two companies managedto bring in more sales and thus increased revenues. For instance,Target’s Black Friday ensures customers save an enormous amount ofitems, technology and electronic devices such as iPads, Xbox, andtelevisions among others. According to Fox News, Target offered a 15percent discount on most of its online and in-store items[ CITATION CNN16 l 1033 ].The store still offered up to 25 percent discount on toys from MegaBloks, K’NEX, and Magformers[ CITATION CNN16 l 1033 ].On the other hand, Amazon participated in Cyber Monday by offeringmore than 75,000 sales that included items such as toys, books, andelectronics.
Describehow each company promoted its involvement in Black Friday or CyberMonday. Do you think these promotions were effective? Explain why orwhy not and provide additional suggestions for how they could havepromoted their sale.
Targetlaunched some of its products on the Black Friday sales that kickedoff on Wednesday, the 23rd of November, before Thanksgiving. Thecompany offered its Black Friday sales through online platforms andalso in the stores. However, the customers had to download anapplication ‘Cartwheel’ that facilitated the purchases. TheTarget stores remained opened from 6 p.m. on Thanksgiving Day to thefollowing evening, at 10 p.m.[ CITATION Rao16 l 1033 ].On the other hand, Amazon Cyber Monday was promoted by the intenseuse of social media. The company also prolonged its sales into thethird week of December. Additionally, the company announced itsinvolvement in corporate social responsibility and enhanced consumerexperience. As a result, sales were expected to hit the $ 3.3 billiontarget as the company experienced high sales, especially for the EchoDot. According to (Rao, 2016), the increased sales were triggered byfacilitated by mobile shopping.
Dideach company use social media to promote Black Friday or CyberMonday? If so, explain if you think it was successful not. If not,explain if you think using social media promotion would have beenuseful.
AmazonCyber Monday purchases were bolstered by the use of social media.According to Fortune, Amazon had the highest prominence of socialmedia estimated at around 21.1 percent, way above the overall growthof 16 percent[ CITATION Rao16 l 1033 ].Target, on the other hand, followed Amazon in the use of social mediato promote its products. The use of social media had a significantimpact on the overall sales for both companies. Amazon used socialmedia to entice consumers and provide information on Cyber Mondayoffers such as free shipping and delivery. Therefore, the use ofsocial media was successful for both companies as they experiencedincreased sales and revenue.
Inconclusion, both Black Friday and Cyber Monday have helped improvesales for Target and Amazon Company, among others. The provision ofdiscounts on various items encourages consumers to make copiousshopping, in preparation for the holiday. Additionally, the use ofsocial media has boosted Amazon’s sales compared to Target. Besidesthe use of technology, Amazon adopted other mechanisms that ensuredthe company remained competitive in the market, hence high sales. Forinstance, Amazon has prolonged its shopping and integrated acorporate social responsibility program to help charities. Therefore,the Black Friday and Cyber Monday have improved shopping experienceamong consumers and also increased revenues for the respectivecompanies.
CNNWIRES. (2016). The best Cyber Monday deals from Amazon, Walmart,Target, Kohl’s and more. Fox2 News.Retrieved from:http://fox2now.com/2016/11/28/the-best-cyber-monday-deals-from-amazon-walmart-target-kohls-and-more/
Rao,L. (2016). Amazon Is Already Boasting Its Best Cyber Monday Ever.Fortune.Retrieved from: http://fortune.com/2016/11/28/amazon-cyber-monday/