BigMedia Get Bigger, 1980-1999
Christopher B. Daly is a doyen journalist, scholar, teacher, author,lecturer, and editor. Best known for his journalism work, Chris books“Covering America: A Narrative History of a Nation`s Journalism”and “Like a Family: The Making of a Southern Cotton Mill World,”won the PROSE Award for media and cultural studies and the Beveridge,Taft, and Curti, prizes in history, respectively (Daly, 2012).Christopher is a graduate of UNC-Chapel Hill and Harvard Universitywho worked in Boston as Statehouse bureau chief for the AssociatedPress and also as an employee of the New England correspondent forthe Washington Post, from 1989 to 1997.
The American journalism transition to a bigger entity has beencharacterized by various crises marked by an era of misinformationfrom media houses especially Fox news, racism in 1960s in majornewsrooms as characterized by separate markets for black and whitenews media, African American media ownership, post-racial mediarepresented by Oprah, media consolidation in 1985, reorganization ofnews outlets, conglomeration conflicts, and finally the era ofdigital evolution.
Daly’s (2012) “Big Media get Bigger, 1980-1999”, makes vitalpoints that include First, media business from early 19thcentury to the late 20th century was dominated by racialdifferences and segregation. Second, giant media corporations’substantial increase in size was due to acquisition and mergers.Third, digital revolution and conglomeration led to weak performancein big media corporations.
According to Daly (2012), “The Wolf was not just through the door,it was also devouring institutions that had been decades, evencenturies in the making" (p.433). This quotation means that thetraditional methods of transmitting news were badly affected by theemergence of the new millennium, which was distinguished by thedot-com economic bust. Successful computer related companies reducedor removed their advertising budgets to attract this generation.Afterward, a mini-recession worsened the situation and buyouts, andlayoffs became the order of the day for most newsrooms. Manynewsrooms were closed, and people rather opted to sell and buy stuffon eBay and Craigslist, therefore making it hard for some of thesecompanies to exist.
Daly, C. B. (2012).. In Covering America: A Narrative Historyof a nation’s journalism (pp. 420-434).