A MARKET RESEARCH STUDY ON CLOUD (WEB) VS. PC BASED SOFTWARE viii
AMARKETING RESEARCH STUDY ON CLOUD (WEB) VS PC BASED SOFTWARE
Addressof Marketing Firm
Addressof Dolsy Electricals
RE:Authorizationto conduct marketing research
Thecompany acknowledges receipt of your wish to undertake a marketingresearch. After further deliberations, it was unanimously agreed onthe affirmative. It was ascertained that the findings obtained,thereby, shall be crucial to providing the firm with informationwhich, when acted upon, will enhance its growth and boost itsperformance accordingly.
Wewish you success in the endeavor.
From:Genit Research Inc.
Intent to release the report
Followingyour letter of authorization dated November 30th,2016 to carry out a marketing research for Dolsy Electricals,herewith is the report. The project was titled, “A MARKETINGRESEARCH STUDY ON CLOUD (WEB) VS PC BASED SOFTWARE."
Theprocess through which the findings of the project were obtained iswell detailed in the project. It is also in accordance with theproposal that was earlier on availed to you and assented to by theconcerned parties.
Weare so glad to have engaged with you in all steps of the way to cometo the realization of the work put into the project. We are alsoready to make a presentation of the report at your convenience.Kindly reach me through my number (phonenumber) forany clarification that you may need.
Figure1.0: Frequency of use of desktop computers……………………………………….. 3
Figure2.0: Using desktop computer to access or surf theinternet………………………… 4
Figure3.0 Preference of desktop computer-based programs over theinternet……………. 5
Figure4.0: Likelihood to use the internet based program over a desktopcomputer based program…………………………………………………………………………………….. 6
Figure5.0: Frequency of use of a computer to visit theinternet………………………….. 7
Figure6.0: Number of internet based programs one uses………………………………… 8
Figure7.0: Number of desktop computer-based programs used…………………………… 9
Figure8.0: Number of computer-based programs used………………………………….. 10
Figure9.0: Concerned where data will be saved………………………………………….. 11
Figure10.0: Security concerns when using the internet…………………………………. 12
Figure11.0: Internet reliability when using Internet-basedprograms……………………. 13
Letter of Authorization ii
Memo of Transmittal iii
Executive Summary vi
Frequency of use of desktop computers 3
Using a desktop computer to access or surf the internet 4
Preference of desktop computer-based programs over the internet 5
Likelihood to use the internet based program over a desktop computer based program 6
Frequency of use of a computer to visit the internet 7
Number of internet based programs one uses 8
Number of desktop computer-based programs used 9
Number of computer-based programs used 10
Concerned where data will be saved 11
Security concerns when using the internet 12
Internet reliability when using internet-based programs 13
Appendix I: Summary of findings 15
Thestudy was conducted to find out the general desirability of web-basedversus computer-based software. The researchers applied purposivesampling method to obtain the number of people who would be includedin the study as part of the sample to provide the necessaryinformation. The findings show that most people prefer web-based tocomputer-based software, given that it is quite stable and lesstantamount to loss of information. It is also in accordance with thecurrent trend observed around the world whereby more people areadopting the concept of use of the internet to advance their onlineactivities.
Amarketing research study on cloud (web) vs. PC Based Software
Computersrequire software to actualize the different operations involved andensure that desired outcomes are realized. It helps to keep systemsrunning and, make room for various commands to be put into action insuch a way that they could be able to carry out different activitiesthat a given computer system has. The software in use for a givensystem could either be web or PC based, with the view of differentfactors that may have pushed the management of a given company toensure that everything is working as would have been anticipated. Thepaper aims to draw in a thorough comparison between web-based andPC-based software to determine the one that is the most beneficial toa given organization.
Web-basedsoftware has come to a high level of use in the current world,especially with the level of developments that have been seen in theinformation technology sector. In such a case, it has seen manypeople adopt the use of both PC and web-based software to maximizetheir operations and ensure that maximum returns are obtained frominvesting in the same. Gurumohan & Patel (2012) explain thatweb-based services have been of help because they have made thesharing of software among different users entirely possible andefficient, thereby, providing an ease with which business may beconducted in a given entity. The authors also go on to explain thatweb-based services are quite imperative given the fact that they helpto safeguard the information that may be contained in them and, aswell, ensures that such information does not fall into the hands ofunauthorized users who may be aiming to sabotage the operations of agiven company.
Rittinghouse& Ransome (2016) explain that companies that are bound to gainsignificant benefits are those that apply the use of both web-basedand PC-based software. The reason lies in the fact that both of themoffer some form of advantage that the other may not be providing andas such, companies are bound to ensure that the nature of thebusiness they conduct achieves a high level of success and influencein the market in which they operate. For instance, PC connection doesnot require an internet connection, and as such, is less expensive toinstall and host. There is also a high level of accessibility that isassociated with the platform because people can open it at any givenmoment. Notably, this case presents an advantage over a web-basedplatform that requires some form of internet connection to be able togain access to the software and be able to work on it adequately.
ThePC software is also dependent on the hardware of the user. This meansthat the person with the computer hardware is in charge of ensuringthat the software is well maintained and any mishaps that they may beexperienced are easily communicated. Notably, this case is incontrast with web-based software which is based on the infrastructureof the service provider (Na, Suh, Kapp, & Xing, 2013). As aresult, therefore, this brings in a problem to the PC-based software,whereby the owner of the given desktop could, at times, not be ableto identify any problem that may be associated with the computersystem. Also, the user could fail to report a given problem in time,and consequently, this could lead to a slow-down in the business,especially, in situations where the system may need to be closed downfor maintenance out of a problem that could have been handledpromptly.
Thepaper aims to draw a comparison on the aspect that is better betweencloud software and PC software. The research question shall,therefore, be
Is cloud software better than PC software?
It shall also be based on the null hypothesis that
H0Cloud software is not better than PC software
Theresearcher applied a descriptive study design in which the interestlay more on determining the attitude that people had regarding cloudand PC software. The results obtained would, therefore, be importantin laying a foundation for making conclusions on which is the bestbetween the two of them. The researcher targeted 20 computer userswho acted as part of the sample. The sample was chosen throughpurposive sampling as this process would help to identify the righttype of people who use computers and, therefore, will be in aposition to determine the views that they may be having regarding theuse of computers.
Theresearcher also ensured that he observed the rules of ethics whilecarrying out the survey. He obtained a signed letter of consent fromthe institution, to show his interest to take part in the study. Theresearcher also informed the respondents regarding their rights andthe information that they would be asked, in line with the topicunder study. He also informed them that the rules of privacy andconfidentiality would be observed throughout the study, and,therefore, he would not share any information collected with otherparties, without due authority from the owner of such information.Notably, this would help to improve the level of trust that therespondents would have in the researcher as they would believe thathe has their interest at heart and is only interested in theinformation relevant for the study.
ResultsFrequencyof use of desktop computers
Theresearchers aimed to establish the frequency of use of desktopcomputers. The findings showed that those who reported using themdaily were 50%, representing the majority of all the respondentsinterviewed. The findings are shown in figure 1.0
Figure1.0: Frequency of use of desktop computers
Usinga desktop computer to access or surf the internet
Theresearchers found out that most people use desktop computers toaccess the internet on a daily basis. This represented about 55% ofthe respondents interviewed. The least, 5%, are those who indicatedthat they never use a desktop computer to surf the internet. Thefindings are shown in figure 2 below:
Figure2.0: Using a desktop computer to access or surf the internet
Preferenceof desktop computer-based programs over the internet
Thefindings indicated that most of the respondents, 80%, prefer usinginternet-based programs to computer-based programs. Those who prefercomputer-based programs represent 20% of the respondents. Thefindings are shown in figure 3.
Figure3.0 Preference of desktop computer-based programs over the internet
Likelihoodto use the internet based program over a desktop computer basedprogram
Mostof the respondents, 55%, indicated that they are very likely to usethe internet as compared to a desktop computer based program. Thefindings are as shown in figure 4 below:
Figure4.0:Likelihoodto use the internet based program over a desktop computer basedprogram
Frequencyof use of a computer to visit the internet
Mostof the respondents, about 80%, indicated that they use the computerto visit the internet on a daily basis. Approximately 5% of therespondents stated that they use their computers to access theinternet 1 to 2 times in a week. The findings are as shown in figure5.
Figure5: Frequency of use of a computer to visit the internet
Numberof internet based programs one uses
About50% of the respondents indicated that they are currently using 1 to 3internet-based programs. The results are as shown in figure 6 below:
Figure6: Number of internet based programs one uses
Numberof desktop computer-based programs used
About45% of respondents stated that they are mildly concerned withreliability when using the internet. Only 15% of the respondentsstated that they are slightly concerned with reliability issues whenusing the internet. The findings are as shown in figure 7 below:
Figure7.0: Number of desktop computer-based programs used
Numberof computer-based programs used
Closeto 75% of the respondents interviewed indicated that they arecurrently using 1 to 3 computer-based programs. About 10% of therespondents stated that they currently use 7 to 9 computer-basedprograms
Figure8: Number of computer-based programs used
Concernedwhere data will be saved
About50% of the respondents stated that they are mildly concerned withsecurity issues when using the internet. Only 20% of them stated thatthey are very concerned with security issues when using theircomputers to surf the internet. The findings are as shown in figure9.0
Figure9: Concerned where data will be saved
Securityconcerns when using the internet
Mostof the respondents, about 40%, indicated that they are concernedabout their safety when dealing with the internet. Those who statedthat they were concerned at all with safety when dealing with theinternet were 5%. The findings are shown in figure 10.
Figure10: Security concerns when using the internet
Internetreliability when using internet-based programs
Themajority of the respondents, about 45%, stated that they are mildlyconcerned with reliability issues when using the internet. Those whostated that they are very concerned with reliability represented 40%of the respondents.
Figure11: Internet reliability when using internet-based programs
Thestudy was identified to have some limitations. One of is thedifficulty in obtaining respondents who would be willing to take partin research. Some of the respondents were apprehensive of theexercise that would be put in the study in that they were not assuredof the measures that the researchers would put in place to ensuresafety and confidentiality of the information that they provided.
Thefindings are evident that more people prefer web-based softwarecompared to computer-based software. Notably, most of them arefocused on ensuring that there is security, and reliability, and,therefore, the need to invest in more secure systems that are boundto bring in better rewards.
AppendicesAppendixI: Summary of findingsEndnotes
Gurumohan,P. C., & Patel, R. (2012). U.S.Patent Application No. 13/204,478.
Na,Y. H., Suh, T. S., Kapp, D. S., & Xing, L. (2013). Toward aweb-based real-time radiation treatment planning system in a cloudcomputing environment. Physicsin medicine and biology, 58(18),6525.
Rittinghouse,J. W., & Ransome, J. F. (2016). Cloudcomputing: implementation, management, and security.CRC press.