Competitiveadvantage is a strategy owned by different organizations orbusinesses to outsmart their competitors in terms of provision ofgoods and services. This advantage is justified either by decreasingthe price of goods or by giving the best services at a higherreasonable price. The transient nature of competitive advantage canbe due to the various changes in the business environment (McGrath,2013). This can include the threats imposed by the substituteorganization, familiar working environments, digitalization, anincline in the inter-business activity and the entry barrier notbeing an obstacle. Though sustainability is seen in someorganizations through strategies that make them unique, thesestrategies have promoted their survival over and over (McGrath,2013). An organization that needs to survive in the transientcompetitive advantage has first to figure it out. They need not toonly focus on their goals but a continuous change. This will makethem avoid the dangerous inflexibility hence constantly stay ahead.
Thecompetitive advantage being transient, I think it should be embraced.Competition being the backbone of most economies, it is seen tothrive globally. A state or nation that encourages competitionpromotes how the customers will be treated (Li & Liu, 2014).However, several officials in charge of competition exist and theytend to complain about the rampant numbers of competitors. There willbe tight competition since the needs of the competitors and theconsumers tend to be amorphous. Some of the virtues that are yieldedwith competition include a variety of goods to select, increasedinnovation, better quality of goods and services, equality in wealthacquisition and development of a powerful democracy, personalinitiative, and association.
Li,D. Y., & Liu, J. (2014). Dynamic capabilities, environmentaldynamism, and competitive advantage: Evidence from China. Journalof Business Research, 67(1),2793-2799.
McGrath,R. G. (2013). Theend of competitive advantage: How to keep your strategy moving asfast as your business.Harvard Business Review Press.
McGrath,R. G. (2013). Transient advantage. HarvardBusiness Review, 91(6),62-70.